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Good Thursday afternoon, one and all.

You know what's worse than a mere 0.1% gain like the one the S&P 500 left behind for us today? A 1.3% gain that was whittled back down to a mere 0.1% gain. It's failed breakout efforts like this one that convince traders the market's not worth owning right now.

On the other hand, we've been hoping for a new lower low from stocks anyway, so today's action doesn't really bug us - we'd like to go ahead and get the correction overwith and done.

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There it is. Stocks have been playing with fire for a few days now, and finally got burned today. Now that the bearish ball is rolling though, it's going to be tough to halt it.

Anyway, I can go ahead and tell you now the Elite Opportunity newsletter perfectly timed a trade on Wednesday's and Thursday's pullback, suggesting on Tuesday afternoon that subscribers step into a leveraged bearish ETF like the Direxion Daily Small Cap Bear 3X ETF (TZA), the ProShares UltraPro Short QQQ (SQQQ), and the ProShares UltraPro Short S&P500 (SPXU).

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Let me make sure I have this right... July's inflation was less than expected, the annualized inflation rate is still below the Federal Reserve's targeted rate, but (some) experts are still somehow convinced Janet Yellen and her friends at the Fed are still aiming to increase interest rates in September anyway?

Yeah, I think that just about sums it up.

On the off chance you haven't heard, consumer prices rose 0.1% last month with or without the volatile price of food and energy factored in. Economists were expecting a 0.2% increase in consumer prices on a core as well as a non-core basis. With July's data in-hand, we know the annualized inflation rate right now is 0.17%. On a core basis (ex food and energy), the annualized consumer inflation rate stands at a very palatable 1.8%.

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Good Tuesday afternoon, everybody.

Well, it looks like I was right and wrong about July's housing starts and building permits data. I was right in the sense that the data did end up being less than ideal from some perspectives. But, I was wrong - fortunately - in my guess that it would adversely impact homebuilding stocks today. The market chose to see the glass as half full, and pushed homebuilder stocks to new multi-year highs.

You know what though? I want to go ahead and take action on the sector anyway, even though we technically widened our gain.

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Welcome to the weekend, folks. It should be a good one for most of you, weather-wise.

In any case, we've got quite a bit to get through today. Let's start with the most important... Barfresh Food Group's (BRFH) quarterly earnings.

Barfresh Food Group is Off and Running