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VOLUME
04: ISSUE 43
Feature:
Superclick - Miss the cable boom? Don't miss this...
It
would be easy to categorize Internet access firm Superclick (OTCBB:
SPCK) as quickly becoming the system of choice for wired and wireless
Internet connectivity in some of the world's leading hotel chains. Certainly
that access, be it high speed, dial up or conferencing capability is the
amenity of choice for properties that wish to cultivate customer loyalty
in the lucrative business traveler market. Not to mention any other guest.
And for some companies, that would
likely be good enough. Not Superclick.
The company announced, Tuesday, that
it had been selected by tech solutions provider Building Technologies (release
below) to wire up twelve of its MTU (multiple tenant units) properties
representing 6,000 apartments. While tenants are demanding access, wiring
up a property also opens up a new revenue stream for customers such as
Building Technologies. For Superclick, with its state of the art products
and solutions, the deal not only provides revenue but, further validates
the company's relevance, ease of use and excellent customer service.
At
92 cents, the shares have pulled back from a May 11th high of $1.08. The
trend seems to the upside with little weakness evident. A stop loss at
75 cents would likely be prudent. Even though the price has doubled from
our initial Alert in February at 46 cents, we believe that there is significant
upside potential for the shares over the next 6-12 months.
Given the quality of its corporate
deals and product developments, accumulation of Superclick is strongly
suggested.
I feel old, therefore I probably
am.
I'm old enough to remember when cable
television access was the next big thing. Investors who saw the potential
then have made scads of money as that infrastructure built out. I know,
you're probably thinking that the big boys will probably smoke a small
firm such as Superclick.
Well, you'd be wrong. Don't forget,
as we reported here April
28th, Superclick has done a deal with Verizon (NYSE:
VZ) to be the access platform of choice for that company's Enterprise
Solutions Group. As we said in April:
"Superclick's proprietary technology
is to be the platform for Verizon's high-speed Internet access product
offerings to major commercial customers including hospitality businesses,
universities and hospitals. Verizon is, as well, a leader in digital in-room
entertainment with integrated high speed Internet access.
I would submit that any' smoking'
in the future could well be done by Superclick. Validation by a name such
as Verizon pretty much ensures that SPCK won't be ignored or passed over
by existing and potential clients. In the formative days of this type of
technology, it's all about exposure. In a few short months, Superclick
has exposed itself to, and done deals with, some of the biggest names in
the hospitality industry, including--to name a very few-- InterContinental,
Hilton. Holiday Inn and Westin, both in North America and internationally.
The Verizon looks bright.
Verizon also wires up (virtually
speaking) hospitals, universities and large businesses. Add Building Technologies
to the mix and Superclick isn't some nouveau firm hawking 28 k modems to
the masses. It has a focused product mix and partner arrangements that
virtually ensure success. Further, the company is always looking to improve
its technology and stay, as it has to date, well ahead of the competition.
I believe that at current levels,
investors would make a mistake passing up the opportunity to own some Superclick.
All of its markets have low penetration, incredibly strong demand and potentially
limitless possibilities for both new business and upgrades as the technology
changes in the months and years to come.
Short term, we believe Superclick
should have a place in the speculative end of a portfolio. Long term, we
think it's a keeper. Think about those folks who either didn't accumulate
cable shares, or sold their positions too early.
Don't let history repeat itself at
your expense.
PRESS RELEASE
SUPERCLICK, INC. EXPANDS FOOTPRINT
IN BURGEONING MULTI-TENANT UNIT (MTU) MARKET WITH LEADING SOLUTIONS PROVIDER
LAGUNA HILLS, Calif,
June 1, 2004 (PRIMEZONE via COMTEX) -- Superclick, Inc. (OTCBB:SPCK)
announced today that it has been selected by Building Technologies, a leading
technology solutions provider to the Multi-Tenant Unit (MTU) market, to
provide high speed Internet access to twelve of its properties, reaching
an addressable 6,000 apartments. Under the terms of its agreement with
Building Technologies, Superclick will provide Building Technologies with
the Internet platform and tools needed to provide and manage all aspects
of Building Technologies' Internet products to its customers.
"We were faced with the
challenge of finding a turnkey platform that would be available for use
in offering integrated services and maintenance operations within our apartment
buildings" commented Harvey Belfer, president of Building Technologies.
"Superclick's SIMS? solution has had excellent results, allowing us to
manage customers with ease and provide a reliable and robust services platform.
Combined with Superclick's excellent customer support team, Building Technologies
is now well equipped to forge ahead to engage and build our customer base"
Belfer added.
Sandro Natale, Superclick's
V.P. of business development noted that "The MTU market is growing rapidly
and Superclick continues to enhance its competitive positioning to exploit
that opportunity by leveraging our technology and providing MTU owners/operators
with end-to-end services that allow them to both add value to their tenants
and increase property revenue."
About Superclick, Inc.
Superclick, Inc. (OTC
BB:SPCK), through its wholly-owned, Montreal-based subsidiary Superclick
Networks, Inc., develops, manufactures, markets and supports the Superclick
Internet Management System (SIMS?) in worldwide hospitality, multi-tenant
unit (MTU) and university markets. Superclick provides hotels, MTU residences
and universities with cost-effective Internet access utilizing high-speed
DSL, CAT5 wiring, wireless and dial-up modem technologies. Superclick's
proprietary technology converts dial-up analog Internet calls to digital
access, improves connection speeds, unclogs local trunks, consolidates
Internet traffic, supports flexible billing and provides targeted advertising
to end-users. Current clients include MTU residences and Crowne Plaza®,
Four Points by Sheraton®, InterContinental Hotels Group PLC, Hilton®,
Holiday Inn®, Holiday Inn Express®, Hampton Inn®, Marriott®,
Novotel®, Radisson®, Sheraton®, Westin® and Wyndham®
hotels in Canada and the United States.
About Building Technologies
Building Technologies
is a leading provider of communications and entertainment services to condominium
and apartment buildings throughout North America. Building Technologies
teams up with condominium corporations, landlords and property management
companies to offer residents local and long distance phone service, high-speed
Internet, digital cable television, cellular phone, video-on-demand, voice-over-Internet
protocol and interactive web-based services. In addition to leveraging
best-of-breed technologies to deliver these services, Building Technologies
uses sophisticated web-based tools designed to reduce the expenses associated
with running apartment and condominium buildings, thereby increasing the
bottom line.
Contact:
Superclick, Inc.
Investor Relations
John Bevilacqua
(866) 405-3959
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