Dow Jones 9,075.14 - 46.84 6:25 pm EST, Weds., November 28, 2001  NASDAQ 1,690.20 + 22.79 For info, visit access.smallcapnetwork.com .  S & P 500 1,059.78 - 0.01 To be removed, please click here .  Russell 2000    428.17 + 5.34 VOLUME 01: ISSUE 17    InterFirst Capital Corporation Initiates Coverage on Cross Media Marketing Corporation (XMM) After the market close today, Matthew S. Venardi of InterFirst Capital issued a buy recommendation on Cross Media with a 12-month price target of $13.  This is the second institution to initiate coverage on Cross Media with a buy rating.  The steps that the company has taken to attract institutions are beginning to pay off.  With the LifeMinders acquisition over the company can now concentrate on what it does best and that is direct marketing and making money. When the SmallCap Digest presented our SHORT TERM TRADING ALERT on Cross Media Marketing, Corp. (AMEX: XMM ) we knew the company was poised to outperform.  We recommended the stock at $6.70 on Nov 6th (to view this alert please click here ) which would equal a profit of over 32% based on Wednesday's closing price of $8.90.  Not a bad return for just fifteen days of trading.  Some investors may have hesitated and didn't pay serious attention to this company until our second alert where we revised our TRADING TARGET to $12.00 and upped our BUY LIMIT to $8.25 per share from $7.25. At the time of the alert the stock was trading at around $7.80-$7.90 which would be an impressive 12.5% gain in 10 trading days.  The reason we issued an alert on Cross Media is because a company of this caliber does not stay unknown very long.  The reverse split coupled with the LifeMinders acquisition were things management had done to draw more institutional attention to the company.  We recognized this and felt that the company is a blossoming story that would ultimately lead to some impressive return for its shareholders. Now it seems the first wave has hit the shore with InterFirst Capital initiating coverage on Cross Media with a BUY RATING and a 12-month price target if $13.00.  The company is starting to attract some very serious investors.  Keep in mind that the LifeMinders acquisition is an extremely impressive accomplishment for Cross Media. At one point during the internet bubble LifeMinders held a market capitalization well into the billions.  The company was covered by such investment banks such as J.P. Morgan, Merrill Lynch, Thomas Weisel Partners, and Robertson Stephens.  Cross Media was able to acquire this company and its intellectual property at a bargain basement price.  It should not be a surprise that the big institutional players had a "wait and see" approach with Cross Media.  The company has a proven track record in direct marketing growing at tremendous rates and running a profitable business that currently trades at a P/E of around 9.  There were those on the street that wanted to see some evidence of the synergies the merger would create.  Today's buy recommendation shows that some of the institutions have done their due diligence and they like what Cross Media has to offer.  The SmallCap Digest is increasing our BUY LIMIT to $10.00 per share and feels that the company has the potential to reach $15.00 over the next 6-8 months.  This represents a 68% gain from today's closing price but for the SmallCap Digest readers that got in on our first alert this would represent a gain of over 110%.  The lesson here is that "time equal's money".    Here is the complete text of the news release for your review:     InterFirst Capital Corp. Announces Investment Opinion on Cross Media Marketing Corp.     LOS ANGELES--(BUSINESS WIRE)--Nov. 28, 2001--InterFirst Capital Corp. has initiated coverage on Cross Media Marketing Corp. (XMM) with a buy rating and a 12-month price target of $13.     The research report titled "Long-Term Potential Upside Outweighs Near-term Uncertainties" highlights Cross Media's strong management, scalable business model, and the synergistic acquisition as well as some of the potential risks involved. For copies of the report, call 800/227-2226.     Cross Media Marketing is a multi-product, multi-channel direct marketing company that integrates sophisticated marketing skills with new technologies, including e-mail marketing, Web-based systems and interactive voice response, for the sale of multi-magazine subscription packages, discount buying club memberships and telecommunication services.     Through its various direct marketing channels, the Company contacts and retains critical data on more than 18 million consumers annually. For more information on Cross Media Marketing and to download the InterFirst Capital research report, visit the Company's Web site at www.xmmcorp.com .     Any recommendation contained in this report may not be suitable for all investors. Moreover, although the information herein has been obtained from sources believed to be reliable, its accuracy and completeness cannot be guaranteed. InterFirst Capital Corp. may make markets and effect transactions, including transactions contrary to any recommendations herein, or have positions in the securities mentioned herein (or options with respect thereto) and may have performed investment banking services for the issuers of such securities. In addition, employees of InterFirst Capital Corp. may have positions and effect transactions in the securities or options of the issuers mentioned herein and may serve as directors of such issuers.      CONTACT: InterFirst Capital Corp.              Matthew S. Venardi, 310/234-2100       D I S C L A I M E R : The SmallCap Digest is an independent electronic publication committed to providing our readers with factual information on selected  publicly traded companies. SmallCap Digest is not a registered investment advisor or broker-dealer. 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