Surprised to see the stock market going higher? Don't be. This is just what it does no matter what's going on out there in the world these days. They used to say stocks go up and stocks go down, but in today's market environment, it seems like they just go up. I'm even seeing big moves in stocks that I never ever thought could make big moves. But, that just goes to show you the entire investing world out there is starting to get a little too jubilant, and that's usually when the hammer comes down. Speaking of big moves though, did everyone see the move Gridiron BioNutrients (formerly My Cloudz, Inc.) (MYYZ) made on the open last Thursday when the company announced it's ready to begin production of its newest water product Gridiron CBD H2O Probiotics(TM)? Talk about a gap up. I don't know if that was a misprint or what, but the stock opened around $5 per share, and although it ended up coming all the way back down to earth that day, it just goes to show what small stocks are capable of when news hits the wire. Here's the PR in its entirety for those of you who may have missed it: SPOKANE, Wash., Dec. 7, 2017 /PRNewswire/ -- Gridiron BioNutrients(TM) formerly My Cloudz, Inc. (MYYZ), a nutraceutical innovator specializing in Cannabidiol ("CBD") health and wellness products, (the "Company" or "Gridiron") announces it is ready to begin production of its newest water product Gridiron CBD H2O Probiotics(TM).  We are excited the National Football League Alumni ("NFLA", "NFL Alumni") has endorsed Gridiron CBD H2O Probiotics(TM) under Pro Football Legends, the commercial marketing arm of the NFL Alumni.  "The formulation of Gridiron CBD H2O Probiotics(TM) is a significant development for the Company," said Darren Long, CEO of Gridiron. "We believe this exceptional product will allow Gridiron to strategically enter the ever-growing CBD water marketplace at a competitive price point. Gridiron CBD H2O Probiotics(TM) is a unique Alkaline water with a pH of 10 infused with Probiotics, Electrolytes and Certified Nano CBD. We are proud to say this product has Zero THC.  Gridiron's mission is committed to developing innovative nutraceutical CBD products supported by science. We are excited to have certified Nano CBD in our Gridiron CBD H2O Probiotics(TM) formulation which may allow for the maximum bioavailability and absorption of CBD."                 "We are pleased to have Gridiron bring another innovative nutritional product, Gridiron CBD H2O Probiotics(TM) that is in alignment with the NFL Alumni's commitment to 'Caring For Our Own'," said Eric Price, President of the NFL Alumni North California Chapter. "The NFL Alumni looks forward to the continued partnership with Gridiron through health and wellness education and the advancement of innovative nutritional solutions that maintain healthy lifestyles." About NFL Alumni The NFL Alumni is comprised of former NFL players, coaches, staffers, cheerleaders, spouses, and associate members whose mission is to serve, assist and inform former players and their families. The Alumni offers a variety of medical, financial, and social programs to help members lead healthy, productive, and connected lives, as well as community initiatives under its "Caring for Kids" programs. Pro Football Legends is the commercial marketing arm of the NFL Alumni. NFL Alumni celebrates its 50th Anniversary this year and continues to assist and inform retired players and coaches during their post-NFL lives. The Alumni offers a variety of medical, financial and social programs to keep members and their families healthy, productive and connected. For more information, please visit www.nflalumni.org Now you can see why investors were so excited. Not only is there a very big need for some sort of innovative/alternative solution for NFL athletes who suffer from Chronic Traumatic Encephalopathy (CTE), there continues to be a tremendous amount of documented research out there surrounding the potential healing effects CBD has on various types of disease and chronic conditions. Considering there aren't many players in the CBD drink space yet, and considering Gridiron BioNutrients just received an endorsement from the National Football League Alumni ("NFLA", "NFL Alumni"), maybe now investors will start to take far more notice of MYYZ, and its potential. Like I've said so many times before, the penny stock space, and micro cap stocks in general, are definitely a speculative place to be, but when you can identify a company with the type of potential to change lives, that's usually going to be the type of small stock one wants to have some exposure to. Let's put it this way, there's thousands of stocks in the micro-cap space out there, why toy with and speculate on those companies that do not have the potential to change millions of lives? See my point? Not every developing story is going to be a homerun, but if you stick to only those stories that make sense to you and only those stories that are potentially disruptive to products and services already out there, then you at least are in a position to reward yourself big someday. Based on what happened last Thursday, you can see what MYYZ is capable of. Let's hope that happens again, and more importantly let's hope the next time that happens the stock price sticks, because that would be a homerun on a field of goals and touchdowns.