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VOLUME
05: ISSUE 8
Feature:
Payment Data - More Deals. Sector Heating Up.
We
Alerted the readership to payment solutions provider Payment Data Systems
(OTCBB:
PYDS) on November
12th. Since then, the company's corporate progress has been nothing
short of outstanding. Substantive deals announced, new revenue streams
opened and expanded: would that all smallcaps could boast as much.
The latest deal inked (release
below) is with Lexicon Marketing. This 30-year old company, which provides
language-learning services to the Hispanic community, has expanded its
business with Payment Data to provide payment services. The relationship
has the potential to add $1 million of new revenues over the life of the
contract.
We feel that at current levels,
PYDS shares continue to look a good accumulation candidate. Should
the shares not violate the trend-line (shown in green)--which seems very
supportive--there does not appear, technically, to be any resistance until
43-cents. Given the pace and quality of previous, current and, we believe
future deals, risk-oriented investors would be wise to gain or increase
exposure to the company and the sector.
The Payment Data story has legs.
Previously announced deals include
Kubra, a multi-year referral and incentive warrant agreement with the potential
to generate $45 million in gross sales. The recently announced Yodlee contract
has an $11 million value over three years. Consumer loan company
Credit Payment Services Inc selected PYDS to provide services to its stored
value cards with gross revenues of approximately $1 million. And today's
announcement with Lexicon Marketing continues the revenue growth potential
as well as the sector influence of Payment Data's solutions.
The
company has further expanded its revenue streams by establishing new processing
agreements with billers that had previously bypassed PYDS for other providers.
Initially, seven new billers have signed on with a transaction value of
more than $7 million. We expect this initiative to continue to grow significantly
for PYDS over the next few months.
Further, Payment Data has signed
a multi-year agreement with Online Insurance Services (OIS). The payment
services provided for OIS supports $3 million per year of current transactional
volume. PYDS was chosen as the provider of choice due to the fact
that its solutions open up new market opportunities and proved more able
to keep up with OIS's phenomenal 400 percent year over year growth for
the last four years, which left OIS's previous vendors lacking. That level
of growth is expected to continue over the coming year.
The electronic payments sector
heats up.
When
one looks at the successes and the rise in share prices of larger peers
such as Bottomline Technologies
(NASDAQ:
EPAY) and iPayments (NASDAQ:
IPMT) it is no stretch at all to extrapolate the current and future
potential of Payment Data. With the recent trade volume increases, the
shares are undoubtedly appearing on more radar screens. With the quality
and size of deals announced and those we believe are to come, investors
who accumulate shares will likely be pleased that they got involved, now,
in this quickly growing and expanding company.
The best part of the PYDS story is
the speed and quality with which the company can address and provide solutions
to a diverse pool of customers. A quick read of just a few of the company's
previous press releases gives an excellent picture of a company with solid
technology than can be adapted to solve extremely complex client needs.
Now, and future potential
Payment solutions are not all about
just processing payments. It's about providing the most cost-effective
way for customers to facilitate payments and the attendant ease of use
for the end user clients to purchase and efficiently and quickly pay for
goods and services.
Risk-oriented investors merely need
to do the math. Taking the value of announced contracts to date, and the
future potential against a market cap of roughly $6.5 million, we firmly
believe that Payment Data shares deserve exposure in the speculative end
of a portfolio.
Press Release
Payment Data Systems, Inc. Announces
The Expansion of Services To Lexicon Marketing
San Antonio, TX February
1, 2005 -- Payment Data Systems, Inc. (OTC
BB: PYDS) today announced that it has signed a multi-year agreement
with Lexicon Marketing to provide payment services for their businesses.
Lexicon Marketing is
a thirty-year-old organization offering unmatched products and services
for Spanish speaking consumers and the organizations that employ them.
Currently, Lexicon has over 800 professionals across 30 offices in the
U.S. and Mexico servicing the fast growing Hispanic community. Additionally
they are one of the largest advertisers in the U. S. targeting the U. S.
Hispanic market. Lexicon is the leading company in providing self-study
language products to the US Hispanic market and its flagship product, Inglés
sin Barreras, enjoys a 95% brand recognition in Hispanic households.
Based on current transactional
volumes the contract with Lexicon, has the potential to provide new revenues
of approximately $1,000,000 over the life of contract.
President and COO of
Payment Data Systems, Inc. Louis Hoch, said, "Lexicon is clearly successful
in their marketplace. Furthermore, their market is deeply aligned
with what we have defined as significant demographics and we believe this
compatibility will serve us well as we continue to build and deliver services
to the Hispanic market. We are pleased to see the acceptance of our
IPS CSRView product by a company that operates a multi-location call center
operation with scores of customer service representatives."
About Payment Data Systems,
Inc.
Payment Data Systems,
Inc., is an Integrated Payments Solution Provider delivering comprehensive,
cost-effective solutions to billers and retailers for the processing and
management of electronic payments via the Internet, point of sale, or payments
taken by Customer Service Representatives or an Interactive Voice Response
(IVR).
Additional products
available from PDS include services and products that can be implemented
more quickly and less expensively than the alternative of adding multiple
payments companies as these solutions offer a full range of payment processing
capabilities. These service offerings include: one time and recurring ACH
debits and credits, electronic lockbox and returned check services, Web
pay acceptance of credit cards and checks, telephone pay to Customer Service
Representatives for acceptance of credit cards and checks, Interactive
Voice Response systems which completely automate the payment receiving
process, and data warehousing that enable the storage and retrieval of
all payment history from one location.
Payment Data is the owner
of the electronic bill payment portal, http://www.bills.com
. Bills.com has the ability to transmit electronic payments to thousands
of national billers.
For additional information,
visit www.paymentdata.com.
Contact: Michael Long,
Investor Relations, Payment Data Systems, Inc. 210-249-4040 or via email
at ir@paymentdata.com.
FORWARD-LOOKING STATEMENTS
DISCLAIMER
Except for the historical
information contained herein, the matters discussed in this release include
certain forward-looking statements, which are intended to be covered by
safe harbors. Those statements include, but may not be limited to, all
statements regarding our and management's intent, belief and expectations,
such as statements concerning our future and our operating and growth strategy.
Investors are cautioned that all forward-looking statements involve risks
and uncertainties including, without limitation, the factors detailed from
time to time in our filings with the Securities and Exchange Commission.
One or more of these factors have affected, and in the future could affect,
our businesses and financial results in the future and could cause actual
results to differ materially from plans and projections. We believe that
the assumptions underlying the forward-looking statements included in this
release will prove to be accurate. In light of the significant uncertainties
inherent in the forward-looking statements included herein, the inclusion
of such information should not be regarded as a representation by us or
any other person that our objectives and plans will be achieved. All forward-looking
statements made in this release are based on information presently available
to our management. We assume no obligation to update any forward-looking
statements, except as required by law.
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