Dow
Jones
7808.08
+158.93
11:30
am PST, February 16, 2003
NASDAQ
1310.17
+32.73
For
info, visit access.smallcapnetwork.com
S
& P 500
834.89
+17.52
To
be removed, please click
here
Russell
2000
358.50
+3.73
VOLUME
02: ISSUE 98
Disorderly
Conduct
Ever been violated by a specialist
on the NYSE or a Market Maker on the NASDAQ? Sure you have. It's all part
of the game and it's likely your own fault.
Before we chat about some of the
types of orders that can be employed to buy, sell or short your favorite
stock, I have one word for you: liquidity.
Simply put, the more shares of a
particular stock that trade per day, the greater the liquidity and, by
extension, the ease with which you can execute your order. If the object
of your desire trades only a few hundred shares a day, the possibility
that you will either not be able to trade at a price that pleases you or
not trade at all, rises exponentially. That said, care should still be
taken when trading even the most liquid stocks. Getting caught in a nasty
updraft or downdraft in a share price going against your ill-defined order
can leave a nasty mark.
Get in Line, Buddy....
Different order types have significantly
different characteristics. However, with some planning and vigilance, you
needn't be completely at the mercy of a system that appears to favor the
house. Your order strategy is almost as important-if not more so-than the
fundamental reasons for buying (or selling) a stock.
The path of least resistance is the
Market Order. It's also the most dangerous. When you place a Market Buy
order, you are telling the marketplace that you are willing to purchase
the stock at around the current trading price, ASAP. Trouble is, once that
order is placed, it gets in line with all the other market orders placed
before yours. It will be filled at the then market price when all the ones
ahead of it are filled. That means that if a hot stock you want to buy
is trading higher and higher and you are way back in a long line of market
orders, you will be executed (ironic term, really) when it is your turn.
If all the stock being offered for sale around the price you want to pay
is sold ahead of your order, and the price gaps up, you will find that
you'll own it at significantly different price than the one with which
you were initially comfortable.
Simple? Yes. Smart? Probably not.
Market orders give control to the marketplace. Never a good place to find
yourself.
If you don't care about the price,
use Market Orders. But be warned I have yet to meet a trader (or investor)
who doesn't care about price.
Market orders will usually be filled
before orders with conditions, such as a Limit Order, to which I will now
brilliantly segue.
I Got What Price?
If you have a price in mind, use
a Limit Order. This type of strategy is used to tell the marketplace that
you will buy (or sell, if you're a seller) the stock at a specific price.
The caveat here is that if you place your limit too far away-say, a couple
of dollars-- from the current market, you might not get executed if the
stock doesn't move. Further, if you're a buyer and the stock gets down
to your purchase price and there is not enough stock offered there to satisfy
all the buy orders, it may fill the orders ahead of yours and bounce higher,
also leaving your buy order unfilled. Unlike a market order, though, with
a limit order, you will never trade the stock at any price other than at
your desired limit, or better. If the shares gap away from your order,
you're protected. While you may miss the trade, this strategy takes out
the emotion that can cost you big-time if the market goes against you,
quickly.
Make it Stop!
Now it gets a little more complicated.
Say you own a $30 stock and want to establish a sell price because you
think the market or your shares might get waxed. A simple Stop Loss order
is one where you place an order at a specific price that's lower (or higher
in the case of a short sale-we'll speak of this next week) than the current
market. Good in theory, but if a stock trades down to your price, the stop
loss becomes a market sell (market if touched) order and if the shares
then gap above or below your stop loss price, that's the price you'll get.
You might have wanted to sell at, say, $20, but if the market touches that
price and the buyers or sellers dry up before your order can be executed,
it could gap and you'll sell at market, which could be a much different
price than you originally chose. In volatile markets the risks can be nasty.
October 1987? 9/11? George W. Bush? Internet Bubble? You get the point.
Always Use Protection
You can protect yourself somewhat
by adding a limit to your Stop Loss Order. Say you thought you'd only sell
your $30 stock should it trade down at $20. Once the market trades there,
your order becomes a limit order-as opposed to becoming a market order
as noted above-and if the shares trade at $20, you may or may not get executed
at that price or better in the same way as the straight Limit Order.
The good news-sort of-- is that while
you might miss the $20, you won't be executed at anything lower. Understand
though, if the shares drop quickly below your stop loss limit order and
you aren't executed, as your limit is $20, the price could, theoretically,
go to zero and you would still be holding the shares.
A stop loss limit order looks like
a limit order, but it alerts the market as to your intentions and conditions
of sale.
Check, and Check Again
Due to the competitive Market Maker
system at NASDAQ, I don't believe that it accepts stop loss or stop loss
limit orders. Check with your broker-live or online-- as some have systems
that will simulate these strategies for you.
The foregoing merely begins to discuss
some of the various ways you might buy, sell or short a favored stock.
There are numerous other considerations such as Day Orders, GTC (Good-till-cancelled)
and orders with price discretion. Make sure that you have the discussion
with your broker or online trader as to the nuances of each, and that you
fully understand them.
The type of order placed is ultimately
and always your responsibility. The broker will do as instructed and the
market doesn't care if you make a mistake. Don't give the market anymore
of your money than you have to. It's likely taken enough already.
So what if you miss a trade? There'll
be another one along in short order.
FYI...
Next week we'll talk about the
kinds of orders that provide the most protection. Nothing is 100 percent,
but stacking the deck more in your favor will make the trading process
a lot less painful.
Also, in our coffee piece last
issue, it was noted that Peet's Coffee and Tea (PEET: NASDAQ) doesn't have
any retail stores. It does, and plans to expand the number. Doesn't change
the nifty outlook for the coffee sector, but bears correction. Thanks to
the readers who took the time to correct us. We appreciate it.
D I S C
L A I M E R :
The
SmallCap Digest is an independent electronic publication committed to providing
our readers with factual information on selected publicly traded
companies. SmallCap Digest is not a registered investment advisor or broker-dealer.
All companies are chosen on the basis of certain financial analysis and
other pertinent criteria with a view toward maximizing the upside
potential for investors while minimizing the downside risk, whenever possible.
Moreover, as detailed below, this publication accepts compensation from
third party consultants and/or companies which it features for the publication
and
circulation of the SmallCap Digest or representation on SmallCapNetwork.net.
Likewise, this newsletter is owned by TGR, LLC. To the degrees enumerated
herein, this newsletter should not be regarded as an independent
publication.
Click
Here to view our compensation on every company we have ever covered,
or visit the following web address: http://access.smallcapnetwork.com/compensation_disclosure.html
for our full compensation disclosure and http://access.smallcapnetwork.com/short_term_alerts.html
for Trading Alerts compensation and disclosure. TGR Group LLC has not been
compensated for this report.
All statements
and expressions are the sole opinions of the editors and are subject
to change without notice. A profile, description, or other mention of a
company in the newsletter is neither an offer nor solicitation to buy or
sell any securities mentioned. While we believe all sources of information
to be factual and reliable, in no way do we represent or guarantee the
accuracy thereof, nor the statements made herein.
The editor,
members of the editor's family, and/or entities with which the editor
is affiliated, are forbidden by company policy to own, buy, sell or otherwise
trade stock for their own benefit in the companies who appear in the publication.
The profiles, critiques, and other editorial content of the SmallCap Digest
and SmallCapNetwork.net may contain forward-looking statements relating
to the expected capabilities of the companies mentioned herein.
THE READER
SHOULD VERIFY ALL CLAIMS AND DO THEIR OWN DUE DILIGENCE BEFORE INVESTING
IN ANY SECURITIES MENTIONED. INVESTING IN SECURITIES IS SPECULATIVE
AND CARRIES A HIGH DEGREE OF RISK. THE INFORMATION FOUND IN THIS PROFILE
IS PROTECTED BY THE COPYRIGHT LAWS OF THE UNITED STATES AND MAY NOT BE
COPIED, OR REPRODUCED IN ANY WAY WITHOUT THE EXPRESSED, WRITTEN CONSENT
OF THE EDITORS OF SMALLCAPNETWORK.NET.
We encourage
our readers to invest carefully and read the investor information available
at the web sites of the Securities and Exchange Commission ("SEC")
at http://www.sec.gov and/or the National
Association of Securities Dealers ("NASD") at http://www.nasd.com.
We also strongly recommend that you read the SEC advisory to investors
concerning Internet Stock Fraud, which can be found at http://www.sec.gov/consumer/cyberfr.htm
. Readers can review all public filings by companies at the SEC's EDGAR
page. The NASD has published information on how to invest carefully at
its web site.