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VOLUME
04: ISSUE 50
Feature:
Superclick - New products, more potential & Verizon.
I
am constantly amazed when some small companies --such as Superclick (OTCBB:
SPCK) --continue to deliver the goods--even though the OTC market
has seen a 65 percent volume decline over the last month. The ongoing buyers'
strike may well mean purchase opportunities, now, in good smallcap names
for those investors--us included-- who can see the light at the end of the
tunnel.
Trading
in the mid 90-cent range, we feel that the continued accumulation of Superclick
shares is warranted. With the speed and quality of new business
and alliance/partnership announcements, we feel that Superclick should
be able to hit--and perhaps exceed-- its FY 2004 revenue target of $1.75
- $2 million.
Low tier doesn't mean low quality.
The press release below opens up
yet another potential revenue stream for Superclick with its initiative
to produce a robust, lower cost High Speed Internet access solution for
the more modest end of the hospitality market. Properties with less than
a hundred rooms have, to date, been unable to offer decent Internet access
due to the relatively high cost for smaller installations. This virtually
untapped market includes north of 46,000 properties (3.2 million rooms)
in North America.
Superclick is in the process of quickly
setting up sales and distribution channels to access this huge market and
intends to grab a decent share. Its hybrid system will no doubt appeal
to a market that has, to date, been unable to offer Internet service, resulting
in a competitive disadvantage over larger peers. We feel that this is a
significant revenue development for the company over the next six to twelve
months and beyond.
The Game's afoot. Hit me.
On
Tuesday, Superclick announced yet another new initiative with the launch
of its high quality and extremely secure Hotel Casino Network ? (HCN).
Using software from Playtech, this solution allows in-room Las Vegas style
gaming, which adds a further revenue stream for hotels that wish to increase
profitability by enhancing the in-room entertainment experience. The Internet
gaming industry is expected to generate a staggering $15 billion in revenue
by 2006. Hotels would obviously like a decent piece of that market. Superclick,
by building the HCN into its product offerings where applicable, is confident
it can also capture decent market share of the explosive gaming sector.
Basically, various value-ads such
as HCN, conference calling et al prove that Superclick is not only cutting
edge, but could be well on its way to setting the Internet access standard
for both the hospitality and the Multiple Tenant Unit (MTU) sectors.
A deepening Verizon.
Earlier this week Superclick shared
a booth with partner Verizon (NYSE:
VZ) at the prestigious 2004 Hospitality Industry Technology Exposition
and Conference (HITEC) in Dallas. More than 4000 attendees were expected
including technology decision makers from hotel companies, hotel and resort
properties, clubs, restaurants, casinos and other hospitality-related businesses.
The four-day conference brought exceptional exposure to Superclick as well
as highlighted its partnership with Verizon. We are expecting more business
announcements in the near future as Verizon utilizes the Superclick Internet
platform for its extensive hospitality and commercial client base.
And
that's just this past week's announcements and goings-on. We believe that
Superclick is on the fast track with the right solutions, R&D and partnerships
that will allow it to further deploy its products and book significant
revenues over the next 6-12 months.
Superclick's business plan is quite
simple: produce cost-effective products for a variety of markets with significant
end customer revenue potential. Given that virtually all of the markets
that Superclick targets are woefully underserved, the potential appears
both exciting and significant.
As we have said before, we believe
that accumulation of SPCK shares--especially on any pullbacks--should have
a place in the risk portion of a portfolio.
Faites vos jeux...
PRESS RELEASE
SUPERCLICK ENTERS MID- TO LOW-TIER
HOSPITALITY MARKET
LAGUNA HILLS, Calif.,
Jun 25, 2004 (PRIMEZONE via COMTEX) -- Superclick, Inc. (OTCBB:SPCK)
announced today that it has developed a high speed Internet access and
management solution to address the mid-to lower-tier market segments of
the hospitality industry. Superclick is now able to provide its robust
and reliable SIMS High Speed Internet Access solution in a cost-effective
capacity to the mid-to-low-tier market segment utilizing wireless and DSL
CAT 3 technologies.
Sandro Natale, Vice President
of Business Development at Superclick, commented that "We can effectively
address the vast and largely underserved market segment of mid-to-low tier
hotels which have not been able to adopt a high speed Internet access solution
at their properties due to cost constraints."
In North America alone,
the mid-to-lower tier market segment represents more than 46,000 properties
(3,166,900 rooms), or approximately 70 percent of the entire addressable
market. Natale noted further that "With this easy-to-install hybrid SIMS
solution, now the smaller hoteliers that have felt the demand to provide
guests with reliable, high speed Internet access, can affordably and easily
provide competitive Internet services."
About Superclick, Inc.
Superclick, Inc. (OTCBB:SPCK),
through its wholly owned, Montreal-based subsidiary Superclick Networks,
Inc., develops, manufactures, markets and supports the Superclick Internet
Management System (SIMS(tm)) in worldwide hospitality, multi-tenant unit
(MTU) and university markets. Superclick provides hotels, MTU residences
and universities with cost-effective Internet access utilizing high-speed
DSL, CAT5 wiring, wireless and dial-up modem technologies. Superclick's
proprietary technology converts dial-up analog Internet calls to digital
access, improves connection speeds, unclogs local trunks, consolidates
Internet traffic, supports flexible billing and provides targeted advertising
to end-users. Current clients include MTU residences and Crowne Plaza(r),
Four Points by Sheraton(r), InterContinental Hotels Group PLC, Hilton(r),
Holiday Inn(r), Holiday Inn Express(r), Hampton Inn(r), Marriott(r), Novotel(r),
Radisson(r), Sheraton(r), Westin(r) and Wyndham(r) hotels in Canada and
the United States.
Safe Harbor Statement:
Statements in this press
release that are not statements of historical or current fact constitute
``forward-looking statements'' within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other unknown factors that could
cause the actual results of the Company to be materially different from
the historical results or from any future results expressed or implied
by such forward-looking statements. In addition to statements which explicitly
describe such risks and uncertainties, readers are urged to consider statements
with the terms ``believes,'' ``belief,'' ``expects,'' ``intends,'' ``anticipates,''
``will'' or ``plans'' to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.
CONTACT:
Investor Relations
Media Relations
John Bevilacqua
Todd M. Pitcher
(866) 405-3959
(858) 518-1387
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