Good Wednesday morning, friends and fellow traders. No, you don't need to check your watch. Today's edition of the SCN newsletter is coming to you pretty early in the trading day rather than after the close, mainly because there's some time-sensitive information we think you'll want to see ASAP. Giving credit where it's due, Bryan Murphy's intuition from earlier this month regarding up-and-coming mobile-game publisher SPYR (SPYR) was right on target. He posted his thoughts on the company's newest hire back on September 3rd, pointing out the guy was a proverbial rock-star within the digital publishing world. Well, as suspected, he's already taken charge and set a tone that speaks volumes about where SPYR is headed. This morning's press release from SPYR essentially confirmed Bryan's suspicions. That news release along with our thoughts on it is below. Just to make sure we're all on the same page, however, there's some quick catch-up work we want to do to get everyone up to speed on how quietly amazing this company has been, and how much more amazing it could be. Just as a refresher, though SPYR owns a restaurant as well as a collection of ad-supported/traffic-oriented websites, our interest in the company was piqued back on April 29th when the company released "Plucky", the first of what we felt would be many mobile games from the company. The mobile game market is not only bigger than most people may realize, but growing much faster than most investors might appreciate. Industry research outfit NewZoo recently updated its mobile gaming outlook, and now it's calling for the mobile gaming market's revenues to exceed $40 billion per year by 2017, up from last year's $30 billion. In other words, SPYR was getting into the business at the right time. Shortly after "Plucky" was made available at the Apple and Google app stores, SPYR launched its second game, "Plucky Rush." Though technically a sequel, it was a completely different kind of game. Moreover, as well as "Plucky" was received, "Plucky Rush" was an even bigger hit. For its first and second effort - and really, what could be considered test efforts for the company - we'd have to categorize the two games as solid successes, paving the way for more and bigger games in the foreseeable future. The most compelling part of all? SPYR started that fiscal quarter not only debt-free, but with $7 million in the bank. How often can you say that about a small cap startup? Fast forward to August 17th. That's when we finally heard the revenue numbers driven by the launch of the company's first two mobile games. Last quarter's top line of $712,000 for SPYR was 65% stronger than Q1's revenue of roughly $430,000, and 80% stronger than the Q2-2014 top line of about $400,000. That's solid, but still understates how well SYPR is doing with its mobile gaming endeavors. You have to go back and scour the dates of all the Q2 press releases to see it, but the $271,000 in revenue SPYR drove specifically from digital media - mobile games and its websites - didn't even really start until late April, and even then it didn't start in earnest until late May with the introduction of "Plucky Rush". By our estimates, SPYR only got about half a quarter's worth of revenue in with its mobile gaming and website ventures during fiscal Q2. Realistically, you probably need to double the reported figure to get a feel for just how much of a revenue contribution SPYR's two mobile games are currently making on a quarterly basis. Oh, and as of the end of the quarter, SPYR still has more than $7 million in the bank. There's still no debt either. I can't stress it enough, however.... we never thought this story was about just two games. This was a stock we felt was worth taking a shot on because once it tweaked the process for game-development and game-launches with "Plucky" and "Plucky Rush", then it was going to hit the gas. Fast forward to September 3rd. That's when Bryan Murphy noticed SPYR hired a guy named Paul Thind to be the company's Managing Director of Games and Applications. Thind isn't exactly a household name, but in digital-publishing and mobile-gaming circles, he's an all-star. He's done comparable work for 20th Century Fox, where he planned the marketing and launch strategy for the Family Guy game. He's also done work for Blackmoon Games, which was the developer of the very popular Pocket Starships. Thind has also helped Kongregate.com, Peanut Labs, Spil Games and Inmobi. He even worked with Sulake Corporation on the U.S. launch of the virtual world, Habbo Hotel.... one of the most successful free to play games/community-based businesses in the world. These names may not mean a lot to you personally, but if you're into mobile games (which is who SPYR is trying to address), Thind turns heads. In any case, Murphy suspected then that the addition of Thind was a good sign SPYR was ready to turn up the heat on its mobile gaming venture. Fast forward to today. Bryan Murphy was right. The company just unveiled Thind's initial plans and strategy, and you can tell he's already taken charge and knows exactly what to do next. It equates to flipping a light switch to the "on" position. The press release is below, in its entirety. We just want to pass along a couple of the highlights we saw. Namely, we want to make specific mention of two parts of Thind's four-point plan: Source the first round of third party Mobile Games that will be published under the SPYR APPS label. Initiate a "soft launch" of SPYR APPS' third original IP mobile title in core test markets. Did you get that? More games are on the way. From here it's simply a matter of volume. The company has already proven it can buy and/or develop games and then monetize them. Now it's just a matter of scale... scaling the business up using by introducing more games until fixed costs as well as variable costs are covered. That endzone may be closer than you think. The press release is below; we'll let you read it for yourself. We'll just finish up our piece of the newsletter by saying SPYR is becoming everything it's supposed to be becoming. The mobile gaming market makes sense. The math and potential of the scale-up makes sense. Now the execution of the long-term plan makes sense, and is plausible. We'd be shocked if SPYR hasn't grown leaps and bounds by this point next year. Here's the press release. SPYR APP LLC's New Managing Director of Games and Apps Provides Vision for 2015 DENVER, Sept. 9, 2015 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in the digital publishing and advertising industry, mobile game and app development industry, and the food service industry, today followed up its recent announcement of the appointment of Paul Thind as Managing Director of the Company's wholly owned subsidiary, SPYR APPS, LLC, which focuses on the development of digital games and applications, by revealing some of the strategic goals and actions Mr. Thind expects to implement early in his tenure with the Company. More specifically, Mr. Thind has already taken steps to: Establish a core team of mobile games industry professionals in Marketing, Business Intelligence, Studio and Production; Establish a team of industry expert advisors to assist with strategic direction of the Games Publishing Division; Source the first round of third party Mobile Games that will be published under the SPYR APPS label; and Initiate a "soft launch" of SPYR APPS' third original IP mobile title in core test markets. "At SPYR APPS, LLC, we intend to create a world-class mobile game development and publishing company by working with third-party developers as well as developing our own IP," stated Mr. Thind. "We are currently in the process of adding the people to our team who will help get us there. We have also identified several new third party games for acquisition or joint venture that we believe will be incredibly successful." Mr. Thind added, "By setting a clear business strategy based on producing and publishing high quality games, I hope to create long-term shareholder value. Empowering the business to capitalize on new and exciting games will make SPYR a company that not only embraces change, but also creates it." Mr. Thind concluded, "Through dramatic expansion, procurement of co-development deals, acquisitions and games publishing, we intend to position SPYR APPS for continued success. Our company culture will be based on the Key Performance Indicators and strong analytics-based thinking that I've found to be incredibly successful in the free to play mobile games business. This, along with the creativity of our game designers, producers and developer partners should position SPYR APPS as a major player in the global games and apps market. Of course it all starts with the user, and we will be committed to creating fun experiences for our users to keep them engaged and satisfied." According to NewZoo, a games market researcher (www.newzoo.com), the mobile games market will rise to an impressive $35.4 Billion USD by 2017. SPYR APPS, LLC believes that it is poised to be a part of this growth by beefing up its team and its games portfolio under the leadership of Mr. Thind. About SPYR SPYR, INC. is a holding company that through its wholly owned subsidiary, Franklin Networks, Inc., is engaged in digital publishing and advertising operations, and through its wholly-owned subsidiary SPYR APPS, LLC, is engaged in mobile application and game development. SPYR, INC. also owns and operates an "American Diner" theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called "Eat at Joe's®" through its other wholly-owned subsidiary, E.A.J.: PHL Airport Inc. The Company is currently exploring opportunities for additional acquisitions in these and other verticals, including mobile application and game development, in order to expand its holdings, to drive and increase revenue and to generate profits and build value for shareholders. Safe Harbor Statement: This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, we can give no assurance or guarantee that such expectations and assumptions will prove to have been correct. Forward-looking statements are generally identifiable by the use of words like "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to: adverse economic conditions, competition, adverse federal, state and local government regulation, international governmental regulation, inadequate capital, inability to carry out research, development and commercialization plans, loss or retirement of key executives and other specific risks. To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Readers are advised to review our filings with the Securities and Exchange Commission that can be accessed over the Internet at the SEC's website located at http://www.sec.gov. Investor Relations Contact: Marlin Molinaro Marmel Communications, LLC (702) 434-8692 mmolinarofc@aol.com