Good Thursday morning, one and all. As promised in yesterday afternoon's newsletter, today we've got a new trading idea for you. This is one of those right-time, right-place companies which could become downright explosive -- bullishly-- sooner than most traders might appreciate. That's your edge. Well, that and the fact that this company's product solves a huge problem. Let's first set the stage just a little bit. Ever heard the term "over the top television," or "OTT"? It's a reference to television programming brought to you without involving traditional cable television providers like Time-Warner or Comcast. Netflix is the most prolific OTT service, while Amazon and Hulu are respectable second and third place over-the-top names. OTT is the basis for the so-called "cutting the cord" revolution which has allowed consumers to finally let go of the cable companies they were for so long beholden to. Here's the thing. While Netflix and Hulu may have validated the idea of over-the-top, internet-delivered video, neither are great - there just aren't many alternatives. And, there are even fewer choices which include network broadcasts from names like NBC and CBS. That's changing... a little. CBS All Access now gives subscribers access to programming you'd see via your local CBS cable affiliate. Sony's OTT service, called Vue, includes some national network programming as well as some preferred specialty cable channels. Hulu is airing increasing numbers of network programs as they're aired, rather than waiting until after the end of the season. Apple recently attempted to develop an OTT service which included some network programming... a slimmed-down cable-like package. Though Apple ended up abandoning the effort for the time being, the company's interest in the idea is telling. All of these next-generation things like CBS All Access and Hulu's ramped-up airings of the same programs cable subscribers are seeing, however, has only started to heat up within the past few months. Now that the model has been proven, other players are going to want to pour in. And well they should. The over-the-top market is estimated to grow from $28 billion in 2015 to $62 billion by 2020. That's an estimated annual growth rate of 17%. The vital stats: As of 2015, viewers now spend more time watching video on their mobile devices than using social media; the average user spent 1:55 hours looking at video content per day last year versus 1:44 hours on social media. Millennials in particular now spend 43% of their viewing time watching video on TV, and 41% watching video on a mobile device. This year, mobile will overtake the television set for the all-important millennial market. Problem? There are two, actually. (1) As much choice as we think we all may have with Hulu or Netflix, consumers aren't actually getting nearly as much choice as they could be. (2) The software, hardware, and infrastructure needed to get into the OTT business and take aim at mobile devices is complicated. Would-be entrants are going to look for off-the-shelf solutions now that mobile devices are becoming the primary venue (displacing the TVs in our living rooms) OTT is the new norm. That's where Viva Entertainment Group (OTTV) comes into the picture. Seeing the writing on the wall, Viva CEO Johnny Falcones realized the money to be made in the OTT revolution isn't necessarily going to be in selling and delivering the service in a hyper-competitive market or even creating original video content. The reliable, RECURRING money is going to be in leasing a way to organizations which allows them to sell their own customized OTT service.... organizations like internet service providers, hotel chains, colleges, and so on. We liken it to the California gold rush. That is, mining for gold was more often than not a losing proposition. The real money to be made in the gold rush was selling shovels and pickaxes. The product is called Viva Middleware, which in simplest terms is a turn-key technology that allows anyone to get into the OTT business with their own customized over-the-top television service. LIve broadcasts, on-demand, music channels and original programming are all possible. This means they can customize the product locally or regionally, or thematically, like an all-sports or an all sci-fi venue. The possibilities are endless, which is in stark contrast to Netflix's "what you get is what you get" approach. (We don't want to dwell on the technical aspects of Viva Middleware here; the company profile at the website serves up those details for anyone who's curious about how the technology works. We'll limit our discussion to the aspects a consumer and a service provider would care about.) As for why now, two reasons. One is, Viva Entertainment Group only came into existence as a publicly-traded entity in April by means of an acquisition/reverse merger. Most people don't realize it's an investment opportunity, let alone a company on the verge of launching a game-changing platform. If you know what other traders don't, you're already ahead of the game. The second reason a small cap enthusiast might want to consider a stake now (as in today) is this morning's news... the company announced it was entering a joint venture with Oi2 Media to create an OTT product catering to a specific segment of the nation's demographic. For those that don't know, Oi2 Media is the United States' biggest distributor of Latino-centric digital content, offering both music and television. It's the name behind CNN en Espanol and ESPN Deportes Radio, just to name a few. It wouldn't be out of line to call the joint venture something along the lines of a Latino network. The next such product could be a low-cost cable option for a university's students. The one after that could be a Hulu-like service just for a hotel chain's guests. The one after that could be one that caters to kids, giving all of them channel-based programming as well as on-demand options. You get the idea. Whatever's next, the Oi2 news effectively flips the company's "on" switch. The market's going to take notice that anyone can now chip away at the top players' dominance in this space. The usual conditions apply, of course, if you're interested in taking on a stake in this up-and-comer. They are, never invest more in one company than you can afford to lose, use limit orders for any entry, and then use stop orders to protect yourself if and when you do take on a position. We think this is an incredible opportunity though, given the risk/reward scenario and the timing of the product's launch. It's not too often we see a company of this age and ilk come up with a real, new solution for an existing market. As for the math, Viva is only an $12.1 million outfit right now, on the verge of carving out a piece of what is expected to be a $62 billion piece of pie by 2020. And, there's nothing else out there quite like it. It would only take a tiny portion of the fast-growing to be a relative windfall for current and would-be OTTV shareholders. Here's the press release, which should get the Viva Entertainment ball rolling in more ways than one. VIVA Entertainment Group Enters Into Joint Venture with Oi2 Media Corp, Country's Largest Provider of Latino Focused Content Orlando, FL. / ACCESS WIRE / August 4th, 2016 / Viva Entertainment Group, Inc (OTC PINK: OTTV), a developer of an OTT system through which television services are delivered using the Internet, is pleased to announce is has entered into a joint venture with Oi2 Media, the country's largest provider of Latino focused content and services to major broadcast and digital media companies such as iHeart Media and Univision Radio. Oi2 under its radio syndication and digital divisions provides distribution of strong brands such as, CNN en Espanol, Fox Deportes Radio, ESPN Deportes Radio, and many more. Under the agreement, the two Companies have formed a special purpose Company called "Oi2 TV, LLC" with Oi2 owning 51% and Viva owning 49%. The purpose of the venture is for both Companies to collaboratively engage in the marketing, sales and distribution of next generation IPTV subscriptions to Oi2 Media Corp subscribers. As part of the Agreement, Viva will make capital contributions in the following manner: Viva backend technology and OTT platform, Channel lineup and content initially consisting of Linear channels and VOD, customized Android and Apple IOS apps for OTT, billing and provisioning API, billing and provisioning API, and more. Among the capital contributions from Oi2 TV will include: Sales to new and existing Oi2 listeners, data center and warehousing,, marketing and promotions (Radio, TV, Social Media, Billboards), content live TV and VOD, and more. As part of the venture, VIVA will provide to Oi2 TV with a string of live TV channels for a subscription based service that will be marketed via the Oi2 Media App. Mr. Johnny Falcones, CEO Viva, expressed "this business effort is about focusing on deeper partnerships through a focused list of suitable partners with an already established, large subscriber base and mutual demographic synergies. A combined effort with a rooted focus on bottom line revenues along with the venture's monthly reach of hundreds of millions of people engaged with the content via traditional and social media outlets is certainly a proposition for VIVA's sustainable income and growth." VIVA and Oi2 Media's combination exceeds a monthly reach of 4.5 billion people, 121.7M monthly socially media engaged users, 100 million social media followers, 33.5 million social media referrals and over 300 thousand e-mail subscribers to begin with. "With an integration team and sales force of several dozen, we're targeting the launch for midsummer," concluded Mr. Falcones. "People in today's world consume information and entertainment via multiple channels and media outlets. We see the trends in fragmentation in consumer habits and feel a compelling reason to be there when and where our audience and consumer is no matter on what platform," commented Anthony M Hernandez, CEO of Oi2 Media Corp. "This venture will allow both companies to leverage their respective content and audience reach to new heights. The introduction to concepts such as, Oi2 Visual Radio and other new elements that combine pictures with sound is where we need to be. With Oi2's vast platform of hundreds of audio and live TV channel offerings plus on demand audio and video content positions us to grow our direct reach to consumers everywhere." About VIVA Entertainment Group, Inc. VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva has developed an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world. VIVA is a publicly traded company under the stock symbol OTTV. Viva Entertainment's web site can be found at Www.v-e-s.net. About Oi2 Media Corp Oi2 Media Corp (www.Oi2media.com) formerly known as Stardome Media Group is a leading global provider of millennial and multicultural focused audio and video content programming services. Oi2's current footprint spans throughout the digital space and across a territorial broadcast and digital media presence in 33 countries via a network 1,700+ radio station affiliations and digital distribution on mobile and satellite media platforms including iHeartRadio, TuneIn, SiriusXM Satellite Radio, and more. As a premium provider of content, Oi2 operates a slate of 24x7 audio streams with a diverse menu of music, news, sports, and entertainment genres. Plus over 100+ daily marquee branded content features, talk and specialty shows. Some of the Oi2 menu of brands include CNN en Espanol; FOX Deportes; AP News en Espanol; ESPN Deportes Radio; ALMA Exitos Positivos; Escuchame Tu Show Prep Service; and much more. For more information visit our websites: www.Oi2media.com. Safe Harbor Statement: The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "explores," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, and various other factors beyond the Company's control. Email us at: Johnny Falcones, Chairman & CEO jf@v-e-s.net Follow VIVA on Twitter https://twitter.com/vivaentgroup Like us on Facebook https://www.facebook.com/Vivaentertainmentgroup/ SOURCE: VIVA Entertainment Group, Inc.