Dow Jones 13424.96 +0.57 2:02 pm PDT, June 11, 2007 NASDAQ 2572.15 -1.39 For info, visit access.smallcapnetwork.com S & P 500 1509.12 +1.45 Change your subscription status here Russell 2000 833.18 -2.13 VOLUME 07 : ISSUE 57 Get Smart! A New Idea In An Old Industry  Company Name: Smart Energy Solutions Inc . Stock Symbol : SMGY Coverage Initiated: May 30, 2007 Current Price: $0.56 Average Volume: 87,845 52 Week Range: $0.28 - $0.67  Suggested Target: $1.75 Suggested Stop: $0.50 Ever had your car battery go dead at the most inopportune time? Ever had a vehicle stolen even though you had an alarm system? I have, and so have millions of others....and the key term there is "millions of others". The Small Cap Network recently identified a company we believe is poised to tap into the full potential of the dead-battery dilemma. More importantly, the company has the business model to capitalize on this huge market, not to mention the patent to protect itself and its investors.  The company is called Smart Energy Solutions Inc. (OTCBB: SMGY). Their device is called the 'Battery Brain', and I believe it may quickly become a standard device in vehicles everywhere. The Battery Brain is an easy-to-install device that prevents a car battery's charge from dropping to levels too low to start the engine. Better still, a driver can own a Battery Brain for less than $100 (which is much less than a tow truck). Simple? Yep, which is the beauty of the investment (and why I think SMGY shares could be very rewarding over the next few months). We're guessing the stock could be worth three times as much where it's currently trading when the company gets to firing on all cylinders.   It's Not Rocket Science So what do I really like about the company? A lot actually, but one thing sticks out - this whole idea is simple from top to bottom. If you prefer to invest in companies with a tangible, highly-marketable product being sold right now, then I believe Smart Energy fits the bill perfectly.  Unlike a biotech opportunity, the success of the product doesn't hinge on a future FDA approval. And, it's not like the market won't understand how to use a Battery Brain - if you can use basic hand tools, you can install one yourself. And yes, they work exactly as designed.  There are three other details completely convincing me this opportunity could be huge. See if they get your attention too.  1) There are 600 million current potential customers  2) There are 60 million new potential customers created every year  3) Thanks to a patent, nobody else can squeeze themselves into the market for years to come  Obviously those 'customers' are automobiles, but the numbers speak bluntly to the size of the market SMGY owners may be about to benefit from.  The nice part for today's investors is the potential sales growth looming on the horizon. The company is expecting to sell a few hundred thousand Battery Brains in 2007.....against a backdrop of a market with millions and millions of potential buyers.  Moreover, considering some major truck fleets (both government and private) are currently evaluating the device, I suspect unit sales could number in the millions within a couple of years. Oh wait - did we mention there's a huge car dealer 'add on' market out there already putting the device in their new inventory as an upgrade? Not only is the company's story a good one, but to me, the potential size and growth of the market just looks plain sexy for investors.    Timing Is Half The Battle Fine - a good idea, but why now? I see a handful of reasons why now may be the right time to invest, but three of them are more than enough for me.  First, as far as the company is concerned, I believe the time is 'now' because the Battery Brain is in the sweet spot for new product introductions.  There's a very thin line between certainty and uncertainty when it comes to a new idea catching on or not. Take CD players for instance. In the mid-80's it wasn't clear whether they'd be able to uproot cassette tapes as the preferred way of storing music. By the early 90's though, it was clear they had assumed the role. The optimal risk-versus-reward time to enter the CD-player market would have been in between those two points....less risk, but plenty of potential. MP3 players are now doing it to CD players, and their manufacturers are raking in the loot hand over fist.  Another key to these kinds of paradigm shifts - they don't have to be complicated....they just have to affect major change. I'd put Post-Its (tm) and paper clips in this category. They aren't complex, but their simple brilliance has made a major social impact in addition to being highly lucrative for their inventors.  Likewise, I think the Battery Brain is past its uncertainty stage, but has yet to blatantly become the standard in auto-care....yet. However, considering retailers have started to place re-orders while more and more dealers are being signed, I feel the best time to invest is right now - in the sweet spot where investor risk is largely abated, but the potential buying interest in the stock (or the device) isn't played out. Second, as far as the stock is concerned, I think the time is 'now' because the story hasn't yet been told to most of the market.  Ask yourself this question....what do you think's going to happen when other investors and fund managers start studying this stock? Smart Energy has real sales and real growth potential right now - not some sort of conceptual revenue potential to be tapped later. And, Smart Energy's patent makes them 'the' player in this market.  In my opinion, the product and business plan's simplicity is going to attract a lot of attention. If demand starts to outpace supply by as much as I think it could, I'm looking for shares to seriously appreciate in a fairly short amount of time.   The Grand Finale My third reason? Today's news. It's the icing on the cake, the way I see it. The Battery Brain has penetrated yet another overseas market. Telstar Trading will be promoting their private-label version of the Battery Brain to the Royal Dutch Touring Club's 3.5 million members, through the organization's magazine (the Royal Dutch Touring Club is their version of AAA). Telstar has several other marketing venues as well. See the full press release below.  While the Telstar news is a big deal, I think the more important message here is how Smart Energy can and will think 'overseas'. In fact, they've already done a great deal of business outside of the United States, but today's news makes it clear to me the company is plenty capable of adding the final ingredient to the mix - sales.  Based on the kind of sales growth we think this company may be able to produce, we're suggesting a target of $1.75, which is more than 200% above the current trading level. Our suggested stop is 50 cents. On a side note, I've been very impressed by how well SMGY has stood up to the recent wave of weakness (particularly in small caps) and held its ground....yet another reason.  I personally think (and no pun intended) SMGY is a no-brainer. I suspect other investors will too when they hear the story. Any newly-cultivated demand could drive shares up in a hurry, leaving a lot of interested traders thinking "Why didn't I then?" simply because they didn't take action early on when they could have. I wouldn't want any of our readers to miss out on a great opportunity today.    Smart Energy Solutions Completes Shipment of Battery Brain to Royal Dutch Touring Company  POMPTON PLAINS, N.J., June 11, 2007 (PRIME NEWSWIRE) -- Smart Energy Solutions, Inc. (OTCBB:SMGY), inventor and manufacturer of the innovative Battery Brain(tm) vehicle aftermarket has completed shipment of the new Platinum Series Battery Brain, as a private label program, to Telstar Trading, a supplier to The Royal Dutch Touring Club (ANWB). It is being promoted through ANWB's magazine to the club's 3.5 million vehicle owners in the Benelux plus an extensive public relations program that has covered 125 automotive magazines and 130 transport magazines as well as local newspapers. ANWB's members will be able to purchase Battery Brain(tm) products at a discounted price at their 130 retail stores and through their internet site.  The Battery Brain Platinum is a new addition to the product line-up which is a patented innovative accessory that easily installs to any vehicle battery. Using unique micro-electronic technology it continually monitors the battery power. When Battery Brain Platinum detects power falling below the level required to start the engine, it automatically isolates the battery from the electrical system. Specially designed to protect accessory memory and presets it also has the ability to disconnect the battery from the electrical system to act as an anti-theft device. Battery Brain Platinum ensures that the vehicle owner will always have enough battery power to start their engine and the anti-theft feature provides them with added security and peace of mind!  Telstar Trading focuses primarily on the development, production and distribution of consumer products, for which the ANWB is an important commercial partner. Together with the ANWB, Telstar Trading develops ANWB-specific products like Battery Brain.  This announcement coupled with the recent announcement of the appointment of the Amethyst Group expands Smart Energy Solutions distribution into the European market.  About Smart Energy Solutions  Smart Energy Solutions, Inc. (OTCBB:SMGY) (Berlin:UBM.BE) (Frankfurt:UBM.F) is the sole owner of the Battery Brain line of vehicle accessory products. The company is headquartered in Clifton, NJ, with operations in Zhuhai, China, Milan, Italy, Petach Tikva, Israel and Pompton Plains, NJ. Visit http://www.smgy.net.  Forward-Looking Statements:  Actual results could differ materially from any forward-looking statements contained in any Smart Energy Solutions press release. All statements made in this press release are made as of the date of the release and could change due to unknown risks and uncertainties.  Contact:  Liebler!MacDonald  Press Contact: Bruce G. MacDonald  248-233-8062  bmacd@liemac.com  Smart Energy Solutions, Inc.  Investor Contact:  Ed Braniff, CFO  973-340-6000  ebraniff@optonline.net  Press Release Source: Smart Energy Solutions, Inc.   We Value Your Feedback   Got comments, questions or suggestions? Send 'em on over: Email the Editor If you wish to send a written request or inquiry, please send it to our physical address: TGR Group, LLC 4653 Carmel Mtn Rd Suite 308 #402 San Diego, CA 92130 Subscribe Information is power and timely information is profitable. Become informed and profit from Small Cap Network Profiles and Trading Alerts by becoming a Preferred Member today. There is no cost associated with your email subscription. Add your email address below and make sure to check your email inbox and confirm your opt-in request to start receiving the Small Cap Network Email Newsletter on a regular basis. 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