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VOLUME
04: ISSUE 101
Feature:
Superclick - Ahead of the Pack, Again. Way Ahead.
Competitors
merely postulate about complete infrastructure management solutions for
the hospitality industry. Their customers apparently will just have to
wait.
Until now.
Superclick (OTCBB:
SPCK) has delivered that next generation solution those same competitors
can likely only dream about.
InterContinetal
(NYSE:
IHG_w) recently opened its flagship 'Hotel of the Future' the Buckhead-Atlanta.
The international hospitality company wanted a state of the art infrastructure
to streamline disparate guest and hotel services as well as generate revenues
and cut costs. Perhaps I'll let the client speak for itself:
"The InterContinental Buckhead
IP network is probably unlike any hotel network in the world. We have integrated
features and functions that have been separately used for some time but
could not be easily combined except on a new network," remarked the hotel's
Director, Hotel Technology & Services, Jim Bailey. "Superclick addressed
every request we had to leverage the IP capabilities of an Ethernet network
to efficiently support numerous applications, with its SIMS gateway server
to manage them as a cohesive system," Bailey added.
This
deal is big. Very big...
Not much has changed to mitigate
or change our previous technical view for Superclick. The shares continue
in their uptrend, volumes are increasing and a test of 93-cent resistance
level seems more and more likely. For readers that have been with
us since our initial Trading Alert at 46 cents, this has been a decent
performer. We believe that is way more to come for Superclick as
well as its shareholders and suggest continued accumulation at these levels.
Salient Points (because I
know you're busy.)
SPCK Q4 numbers should be out by mid-January.
Company guidance in the $2.75 million range for FY 2004--quadruple the $650,000
in revenue for FY 2003.
Buckhead install represents demo and
validation of Superclick's ability to deliver products well ahead of competitors
InterContinental flagship will likely
lead to more large installs
Buckhead well beyond simple wired or
WiFi Internet access
Proof that the flexibility and robustness
of Superclick's custom solutions are easily designed and produced in a
timely fashion for even the most complex client needs.
Powerful combination of state of the
art client services, as well as significant revenue generation and cost
savings for clients.
Make no mistake: this client win puts
Superclick well ahead of the competitive pack. Others have postulated about
developing this type of management system. Superclick, as we've said, has
delivered in spades.
Innovation talks...you know the rest.
Press release
SUPERCLICK NEXT GENERATION
IP NETWORK EXTENDS GUEST SERVICES AND DRIVES REVENUE AT THE INTERCONTINENTAL
BUCKHEAD
- The Hotel of the
Future -
LAGUNA HILLS, Calif.,
Dec 20, 2004 (PRIMEZONE via COMTEX) -- Superclick, Inc. (OTCBB:SPCK)
today announced that it has completed installation of its SIMS wired and
Wi-Fi network at the recently opened InterContinental Buckhead-Atlanta
hotel, owned and operated by the InterContinental Hotels Group PLC (NYSE:IHG).
Both guest services and building facilities are supported by Superclick's
Ethernet network with amazing results.
General Manager, Ronen
Nissenbaum commented that "everything we do begins and ends with
our guests." He added that "building a new hotel, we had the opportunity
to create a luxurious infrastructure to truly pamper our guests, while
driving revenue and managing costs. The Superclick team delivered more
than just a network to provide Internet access for the guests. They created
a network that tailors an array of unique capabilities for our guests and
simplifies its use with an on-screen toolbar." The Superclick toolbar creates
numerous revenue opportunities for the InterContinental Buckhead-Atlanta
property ranging from simple plug-and-play wired and WiFi Internet access
to the advanced remote printing capabilities for business users.
In addition, Superclick's
IP-based network provides the flagship property with effortless Internet
access to the guest and the capability to remotely manage its approximately
1500 devices throughout 422 rooms over the network on a per-device, per-room
basis. This includes the ability to manage Inncom's (http://www.inncom.com)
guestroom energy control systems as well as Bartech's (www.bartech.com)
automatic minibars, ensuring that the property's network administrator
can reliably monitor the performance of the services, reducing downtime
and eliminating inefficiencies in the network caused by "false alarms".
The net results of the SIMS network are revenue savings to the hotel and
a more seamless service to the hotel's guests.
"The InterContinental
Buckhead IP network is probably unlike any hotel network in the world.
We have integrated features and functions that have been separately used
for some time but could not be easily combined except on a new network,"
remarked the hotel's Director, Hotel Technology & Services, Jim Bailey.
"Superclick addressed every request we had to leverage the IP capabilities
of an Ethernet network to efficiently support numerous applications, with
its SIMS gateway server to manage them as a cohesive system," Bailey added.
Sandro Natale, Superclick's
VP of Business Development commented that "the Intercontinental Buckhead's
commitment to create a robust network and provide its guests with world-class
services over its wired and wireless Internet infrastructure provided us
with the opportunity to showcase the powerful capabilities of our SIMS
network management gateway. We continue to remain focused on developing
best-in-class Internet management solutions that will support the evolving
IP-based infrastructures in the hospitality environment."
About Superclick,
Inc.
Superclick, Inc. and
its wholly owned Montreal-based subsidiary, Superclick Networks, Inc.,
develops, manufactures, markets and supports the Superclick Internet Management
System (SIMS) in worldwide hospitality, multi-tenant unit (MTU) and hospital
markets. Superclick provides hotels, MTU residences and hospital patients
and visitors with cost-effective Internet access and IP-based services
utilizing high-speed DSL, CAT5 wiring, wireless and dial-up modem technologies.
Over 100 InterContinental Hotels Group properties have Superclick systems
including Candlewood Suites, Crowne Plaza, Holiday Inn, Holiday Inn Express,
Holiday Inn SunSpree, InterContinental and Staybridge Suites in Canada
and the United States. For more information, please visit the Superclick
website at www.superclick.com.
About the InterContinental
Buckhead-Atlanta
The InterContinental
Buckhead Atlanta offers the contemporary traveler luxury and sophistication
that only comes from close to 60 years of hotelier experience on six continents.
The 21-story high-rise includes 422 guest rooms, 21 suites, and the largest
ballroom space of any five-star hotel in the city of Atlanta. An interior
garden courtyard, which can be viewed from all public areas of the hotel,
creates an oasis of calm in a vibrant urban setting. The InterContinental
Buckhead-Atlanta features a three-story elliptical lobby and lounge area,
day spa, and a 160-seat restaurant with exterior terrace along Peachtree
Road that encompasses fine and casual dining. The hotel is ideally situated
at the center of Buckhead on Peachtree Road, surrounded by premium shopping
outlets and within walking distance of the business district. (http://www.ichotelsgroup.com/buckhead)
About InterContinental
Hotels & Resorts InterContinental
Hotels & Resorts
has been the preferred hotel brand for international travelers for nearly
60 years and is committed to meeting the needs of today's travelers worldwide.
InterContinental offers services and amenities specifically designed for
the international business traveler and has mastered the delicate balance
between providing consistent, superior service, while also capturing the
local flavor of the city where each hotel is located. InterContinental
continues to expand in key destinations around the globe. (www.intercontinental.com)
Safe Harbor Statement:
Statements in this press
release that are not statements of historical or current fact constitute
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other unknown factors that could
cause the actual results of the Company to be materially different from
the historical results or from any future results expressed or implied
by such forward-looking statements. In addition to statements which explicitly
describe such risks and uncertainties, readers are urged to consider statements
with the terms "believes," "belief," "expects," "intends," "anticipates,"
"will" or "plans" to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.
Contact:
Superclick, Inc.
InterContinental Hotels Group
John Bevilacqua
Jim Bailey
Investor Relations
(770) 604-8087
(866) 405-3959
jim.bailey@ichotelsgroup.com
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