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VOLUME
06: ISSUE 33
Timing
Really Is Everything.
We
strongly believe that this unique Company is poised to deliver significant
returns over the next 6-12 months to those shareholders who see the impressive
potential, now. Let's talk markets, numbers and management.
First,
from a recent Associated Press article:
"The
nation's largest beverage distributors have agreed to halt nearly all sales
of sodas to public schools — a step that will remove the sugary,
caloric drinks from vending machines and cafeterias around the country".
Full
text...
And
which low carb, low (or no) calorie, preservative free, great tasting beverage(s)
would be a perfect choice to replace a goodly number of these sugary sodas?
Repeat
after me: Clearly Canadian. (OTCBB:
CCBEF)
We
continue to strongly suggest investors accumulate the shares for what we
believe will be superior gains over the next 12 months.
Traditional
soft drinks average around 150 calories per can. Making healthy beverages
available in schools with natural, low (or no) calorie alternatives such
as flavored waters has been a keen focus of, among many others, former
President Bill Clinton. His Foundation has dedicated significant money
and influence in this area to combat the rampant problem of childhood obesity.
Clearly's
offerings are all natural, significantly healthier and with far fewer calories
than traditional soda drinks. As a matter of fact, a number of the Company's
new, really good-tasting flavored water products have zero calories: that's
nada, zip.
There
are more than 35 million young people in the US alone that would be positively
affected by this healthy sea-change to quality, alternative beverage availability
in schools. Do the math; you'll quickly get to some very big numbers.
The
annual alternative beverage market is already $21 billion. Expect that
number to rise significantly as these healthy replacements soak up an ever-increasing
market share of the total $63 billion--and still growing-- beverage market.
We
believe that Clearly Canadian's new and existing products are well positioned
to garner significant sales and revenues as a result of that growth as
consumers continue to turn away from traditional high calorie, sugar-laced
sodas.
For
a detailed background of Clearly Canadian as well as recent substantive
initiatives, read our March
29th piece.
Oh
yes, there's more... Here's the chart:
As
we mentioned on Monday on the SCBLOG
CC shares looked poised for a breakout. Since then the shares traded to
new highs north of $2.70, and technically the next short-term resistance
level looks to be around $3.30. The blue circle shows where the shares
traded to an important .618 retracement level of its impressive year-to-date
run up.
The
volatile nature of the price action once it hit the .618 appears to have
set the catalyst for a new leg up. Trading volumes are rising and with
the recent phenomenal performance of beverage peers Hansen
Natural and Jones Soda,
alternative beverage companies are popping up on radar screens--especially
those with Clearly's potential.
Even
Jim
Cramer mentioned CC--backhanded as it was-- in a recent piece regarding
what he perceived to be shorts getting bushwacked as a result of comments
by behemoth Pepsi on the beverage sector stating that 'individual small-scale
drinks' are the 'way to go':
"...I
don't know who shorts this stuff. I know that there are double the number
of hedge funds there were when I left the game. I bet a bunch of them are
short, based on the idea that somehow this company will miss its numbers,
like Clearly Canadian (CCBEF:OTC BB) and Cott (COT:NYSE) did eventually".
For
CC, that was then. The turnaround is now and already well underway.
(Call them anything I guess, Jimbo, just spell the Company's name right).
I suspect
the future potential of CC would surprise even the bombastic Cramer if
he actually took the time to look into what the Company has become. Boo-yah....
Speaking
of numbers...
Clearly
has recently issued two press releases detailing sales growth; first a
147 percent increase over the recent six month period in the Private Label
business, it's second largest division. Second, (release below),
the Company states that April 2006 revenues showed a 33 percent gain over
April 2005. As well, over the first four months of 2006, revenues have
posted solid double digit gains; the first such gains seen in five years.
Appears
that the plan is gaining traction, both for the Company and shareholders;
at least for those shareholders who see an early opportunity and want exposure
to the compelling future potential.
Investors
should also note the impressive executive management additions recently
announced:
Leo J.
Novosel, a former Snapple Zone Vice President--where he grew revenues in
his "Zone" to over $100 million--has been contracted as the Director of
Sales.
Sonia
Manson, former National Brand Manager at Weston Bakeries Ltd, North America's
largest bakery operation--where she profitably championed Weston Bakeries'
multi-million dollar portfolio-- has been appointed as the Marketing Manager.
Brian
O'Byrne, a leading beverage executive and former President of Yoo-hoo/Orangina
Beverage Company--where he presided from 1997 until it was sold to Cadbury
Schweppes PLC in 2001-- has been appointed a member of the Clearly Canadian
Advisory Board.
There
will likely be more quality additions as sales continue to increase. You
might also recall that James Dines, investment newsletter icon and a keen
proponent of organic natural beverages, especially waters, is chair of
the Advisory Committee. Yes, you should be impressed. The depth of this
new team could well meet and even exceed CC's previous success in a sector
that it virtually invented 20 years --and 2 billion bottles of its unique
beverages-- ago.
Lightening
appears to want to strike again; perhaps more intensity than before. Pretty
simple story. Equally compelling potential. Pour some shares into your
portfolio. In our opinion, they'll be a healthy and profitable addition.
Clearly
Canadian Announces Double Digit Revenue Gains; First Such Year over Year
Gain in Five Years
Thursday May 4,
8:00 am ET
VANCOUVER, May
4 /CNW/ - Clearly Canadian Beverage Corporation (OTCBB:CCBEF
- News) announced
today that April 2006 revenues showed a 33% gain over April 2005. In the
first four months of the year, the Company has posted solid double digit
revenue gains; the first such gains seen in five years. Stated Brent Lokash,
President of Clearly Canadian, "These are encouraging numbers that we look
to build upon for future sales growth. We have recently added some incredible
talent to our organization and have just started shipping our revamped
core brand products to our distributor in preparation of the upcoming official
re-launch of our line of Clearly Canadian sparkling flavoured waters. This
new line takes us 'Back to the Flavour,' which is how we built our brand's
reputation and sold over two billion bottles of product."
About Clearly
Canadian
Based in Vancouver,
B.C., Clearly Canadian Beverage Corporation markets premium alternative
beverages and products, including Clearly Canadian(R) sparkling flavoured
water and Clearly Canadian O+2(R) oxygen enhanced water beverage which
are distributed in the United States, Canada and various other countries.
Since its inception, the Clearly Canadian brand has sold over 90 million
cases equating to over 2 billion bottles worldwide. Additional information
about Clearly Canadian may be obtained at http://www.clearly.ca.
Clearly
Canadian Beverage Corporation
Brent Lokash,
President
Forward Looking
Statements
Statements in
this news release that are not historical facts are forward-looking statements
that are subject to risks and uncertainties. Words such as "expects", "intends",
"plans", "may", "could", "should", "anticipates", "likely", "believes",
"estimates", "potential", "predicts", "continue" and words of similar import
also identify forward-looking statements. Forward-looking statements are
based on current facts and analysis and other information that are based
on forecasts of future results, estimates of amounts not yet determined
and assumptions of management, including, but not limited to, the Company's
belief that recent sales growth, including year over year gains from January
through April 2006 will assist the Company's future sales. These assumptions
are subject to many risks, and actual results may differ materially from
those currently anticipated. These risks include, by way of example and
not in limitation, general economic conditions, changing beverage consumption
trends of consumers, the Company's ability to generate sufficient cash
flows to support general operating activities and capital expansion plans,
competition, pricing and availability of raw materials, the Company's ability
to maintain the current and future retail listings for its beverage products
and to maintain favorable supply, production and distribution arrangements,
laws and regulations and changes thereto that may affect the way the Company's
products are manufactured, distributed and sold and other factors beyond
the reasonable control of the Company. Additional information on factors
that may affect the business and financial results of the Company can be
found in filings of the Company with the U.S. Securities and Exchange Commission
and with the British Columbia and Ontario Securities Commissions.
CLEARLY
CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks,
including CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and
its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN(R)
and CANADIAN O+2(R).
For further information
Clearly Canadian
Beverage Corporation, Vancouver Shareholder Relations, Steve Cook, 1-800-983-0993,
e-mail: investor@clearly.ca
Source: Clearly
Canadian Beverage Corporation
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