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VOLUME
05: ISSUE 35
Feature:
Superclick Checks into Fairmont Hotel Chain.
With
23 Fairmont Hotel properties already equipped with Superclick's (OTCBB:
SPCK) Internet Management System (SIMS), it's apparent that the
company's Internet access solutions are gaining quality ground, and fast.
Fairmont owns and operates 83 properties worldwide and having yet another
high-profile name in Superclick's customer base (release below)
further enforces and validates its products and sector influence. And ultimately,
shareholder value.
We
alerted the readership to Superclick in February 2004 at 46 cents. While
the shares have doubled since then, the trading for the last few months
has been stuck in the 80-90 cent range. We look for the shares to break
out of that range and begin a new upside run. While the timing is unclear,
what we do know is that as more and more investors see the progress and
revenue growth of the company, the share price will ultimately reflect
the potential. Initial or continued accumulation is warranted for long-term
investors.
Gaining Respect, slowly...
We believe that investors have, to
a degree, ignored Superclick's progress and feel that is both a mistake
and an opportunity. The revenue and customer growth has continued with
amazing speed over the last year. The company issued guidance that 2004
revenues would smoke 2003, which they did: from virtually no revenues to
almost $3 million. In the first quarter (as at January 31st) the company
posted sales of $1.44 million. 2005 looks to continue the blistering growth
pace evidenced in the 2003-2004 period.
Once again, the quality of SPCK's
solutions is lauded by its customers; in this case Fairmont Hotels. For
context, Fairmont owns or operates 83 luxury or first class hotels worldwide
with a room count exceeding 33,000. It also owns Canada's 37 first-class
Delta Hotels and has various other high quality property investments globally.
The company-wide Fairmont deal for Superclick can't be emphasized enough
as to the potential for growth and follow-on business.
Quality=Fairmont=Superclick
And in case you think SIMS is merely
an Internet access platform, its robustness is categorized succinctly by
Paul Chin, Fairmont's Exec Director of Technology Services who states that
the system not only enhances operational efficiencies (read major cost
savings) but also: "The Intrusion Detection System function also allows
us to track virus-infected PCs on the spot and gives us the ability to
go right to the guest's port and shut them down in an instant. In general,
the stability and robustness of SIMS eliminates problems up front and its
call center application gives us the information we need to resolve any
issues quickly."
Throughout our coverage of Superclick,
we have always been impressed with not only the stellar revenue growth,
but the extremely positive impressions continually voiced by its customers.
To have Fairmont on board is a major coup for SPCK. And ultimately, it's
shareholders.
We look for strong revenue growth
for Superclick in 2005. Even though the first quarter was a record revenue
generator, don't lose sight of the fact that due to the January quarter
end, those sales were generated in what is historically the worst quarter
for doing business with the hospitality sector--from Thanksgiving to Christmas/holidays.
If SPCK merely keeps up the pace from the first quarter, revenues will
see at least a doubling in 2005 over 2004. We believe the numbers could
well be better than that. And, with the company's frequent posting of guidance,
investors can feel comfort as SPCK has tended to under-guide in the past.
Investors tend to fixate on companies
that capture the imagination, such as way cool technology or biotech. That's
fine, especially in the SmallCap market, but the good growth stories should
not be avoided or dismissed. Superclick is one of those stories. Revenue
growth and customer acquisition is compelling. And will continue to be.
The shares have quietly doubled over the last year even though it hasn't
received the attention or the valuation for growth that we feel it deserves.
It's certainly not too late to get
in on the story: far from it, in our opinion.
Press release
FAIRMONT HOTELS & RESORTS SELECTS
SUPERCLICK'S INTERNET MANAGEMENT PLATFORM
SAN DIEGO, May 4, 2005
(PRIMEZONE) -- Superclick, Inc. (OTC
BB:SPCK.OB - News) announced today that Fairmont Hotels & Resorts
has selected its Superclick Internet Management System (SIMS) platform
for an aggressive rollout throughout Fairmont's hotel properties over the
next three months. Following extensive laboratory testing and successful
field trials, Fairmont has verified that the SIMS platform is superior
to their current system, resulting in a 30-40% decline in helpdesk tickets
from their guests. To date, Fairmont has equipped 23 hotels with the SIMS
solution.
"Superclick enables our
Level 1 support staff to perform added troubleshooting functions, so from
a management perspective it greatly increases our operational efficiencies
." commented Paul Chin, Fairmont's Executive Director, Technology Services.
"It also provides us with a greater perspective of the guests' room
and , the status of their ports, and can isolate any issues in a timelier
fashion. . Call times with guests have been reduced considerably,
because we can now go right onto the server and see immediately what the
guest is doing."
"The Intrusion Detection
System function also allows us to track virus-infected PCs on the spot
and gives us the ability to go right to the guest's port and shut them
down in an instant.." Mr. Chin added that, "In general, the stability and
robustness of SIMS eliminates problems up front and its call center application
gives us the information we need to resolve any issues quickly."
Sandro Natale, Superclick's
VP of Business Development noted that "This is a tremendous validation
of what we've been saying about SIMS. We've had anecdotal evidence of its
superiority vs. the competition but now have shown it in large hotels with
established track records and using the same call center staff. One of
the key features that SIMS provides is our call center application which
can instantaneously verify all equipment between the call center and the
guest's PC. Additionally, SIMS scans all links periodically and automatically
sends an email to hotel management advising of in-room CPE issues. This
allows staff to address issues such as an unplugged DSL modem before even
sending a guest to a room."
About Superclick, Inc.
Superclick, Inc. (OTC
BB:SPCK.OB - News), through its wholly owned, Montreal-based subsidiary
Superclick Networks, Inc., develops, manufactures, markets and supports
the Superclick Internet Management System (SIMS(tm)) in worldwide hospitality,
multi-tenant unit (MTU) and university markets. Superclick provides hotels,
MTU residences and universities with cost-effective Internet access utilizing
high-speed DSL, CAT5 wiring, wireless and dial-up modem technologies. Superclick's
proprietary technology converts dial-up analog Internet calls to digital
access, improves connection speeds, unclogs local trunks, consolidates
Internet traffic, supports flexible billing and provides targeted advertising
to end-users. Current clients include MTU residences and Crowne Plaza(r),
Four Points by Sheraton(r), InterContinental Hotels Group PLC, Hilton(r),
Holiday Inn(r), Holiday Inn Express(r), Hampton Inn(r), Marriott(r), Novotel(r),
Radisson(r), Sheraton(r), Westin(r) and Wyndham(r) hotels in Canada and
the United States.
About Fairmont Hotels
& Resorts
Featuring a collection
of fabled castles, secluded lodges, storied meeting places and modern retreats,
Fairmont Hotels & Resorts opens the doors to some of the world's most
celebrated addresses. With locations throughout eight countries,
our 44 distinctive hotels - including The Fairmont San Francisco, The Fairmont
Banff Springs and The Fairmont Dubai - promise travelers unparalleled settings,
rich experiences and lasting memories. Future Fairmont Hotels & Resorts
include The Fairmont Mayakoba, Riviera Maya (fall 2005), The Fairmont Cairo
and The Fairmont Abu Dhabi Resort & Villas. For more information
or reservations, please call 1-800-441-1414 or visit www.fairmont.com.
Safe Harbor Statement
Statements in this press
release that are not statements of historical or current fact constitute
``forward-looking statements'' within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other unknown factors that could
cause the actual results of the Company to be materially different from
the historical results or from any future results expressed or implied
by such forward-looking statements. In addition to statements which explicitly
describe such risks and uncertainties, readers are urged to consider statements
with the terms ``believes,'' ``belief,'' ``expects,'' ``intends,'' ``anticipates,''
``will'' or ``plans'' to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.
Contact:
Superclick, Inc.
John Bevilacqua, Investor
Relations
(866) 405-3959
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