Dow Jones 10038.90 -70.28 2:49 pm PST, September 23, 2004  NASDAQ 1886.43 +0.72 For info, visit access.smallcapnetwork.com S & P 500 1108.36 -5.20 To be removed, please click here Russell 2000 565.80 -0.09 VOLUME 04: ISSUE 74  Feature: Martha embraces reality. Superclick takes the Caribbean. There will be at least one person waiting for Martha Stewart (NYSE: MSO) when she gets out of jail early next year--Survivor producer Mark Burnett, arguably the king--or at least the Aaron Spelling-- of reality TV. On the news that MSO and Burnett had a deal to develop TV properties either prior to, or upon the domestic diva's release, the shares of Martha's company hit $17.75 on Thursday. As the shares have surpassed their 52-week high of  $17, I'd be inclined to take the opportunity to sell out at these levels--at least above $16. Could the shares go higher? Sure, even turkeys fly in a whirlwind. Can they go lower once the fundamental reality (no pun) sets in? That's likely a more realistic scenario. Over and above my feeling that reality TV may be close to the end of the road, Martha's demographic doesn't seem the type to embrace the genre. I could well be wrong, but as we have been suggesting that investors take a position in the shares since January in the $9-$11 range, I believe that taking roughly a 50-70 percent return in a scant few months--given all the crosscurrents around Martha and her company-- just makes sense. Besides, those investors who shorted MSO to profit from Martha's travails will eventually--read soon-- run out of stock to cover. Easy money's been made More importantly, MSO could have a rough few months, fundamentally, as it tries to revive all things Martha, without Martha. Prison has a habit of changing people--even her diva-ness. Her personal and professional perspectives may completely change following her incarceration. The cadre of analysts who follow MSO, although small in number, have reduced their projected numbers for 2005, drastically. In July, revenue projections for fiscal 2005 were $210  million. Now, $169 million. Projected fiscal 2005 earnings in July were for a positive 3 cents a share-- now that number is more than a 40- cent-plus loss. Sequentially, cash on hand has fallen from $166 million to under $120 million. Granted, the company still has no appreciable debt, but the fundamentals have deteriorated markedly. The faithful will never sell, but if you were in MSO to make a quick turn, that time has arrived--about 12 months early. The recent rise in MSO shares has more the appearance of a relief rally and rabid short covering that a fundamental turnaround. That will come in the future, but likely from lower price levels than this current inflated run-up. That eventuality will undoubtedly occur once the true reality (again, no pun), Mark Burnett notwithstanding, sets in.   Superclick wires the Caribbean If you're planning to stay in one of the 1200-plus rooms of the Westin and Sheraton Our Lucaya Resort in Freeport, Bahamas, your Internet connection will be courtesy of Superclick (OTCBB: SPCK). (Release below) This deal is the first in a salvo by the company to target the Caribbean; a huge vacation destination with future projected annual double-digit growth in tourist visits. The Caribbean is the most tourist intensive region in the world. This installation evidences that recreational, as well as business travelers are demanding Internet access from their hotels of choice. The properties have little choice than to comply, and, once again, Superclick has demonstrated it has the right solutions to meet the demand, both from an ease of use and cost effectiveness perspective. For now, the shares remain stuck in a tight trading range between 70-80 cents. Recent announcements, including increased revenue guidance for the fiscal 2004 have brought in more investors, although the volume remains light. Investors should use the opportunity to continue or begin to accumulate Superclick shares at these levels. Although still in its formative stage, we believe the wider investment community will recognize the past progress as well as the exciting future prospects of the company, soon. This Grand Bahamas property is owned by hotel leviathan Hutchison Whampoa of Hong Kong, a mere $30 billion global empire. Not a bad group to expose your technology to.  Over and above the obvious revenue generation for Lucaya from Superclick's  Internet Management System (SIMS?), the telecommunications savings for the property will likely be $100,000 annually. And as we all know, overhead savings go right to profitability. Color me confused, again. I am quite baffled at the fact that SPCK's shares haven't increased more than they have--our initial alert was at 46 cents in February. From doing revenues of around $630,000 for all of fiscal 2003, the company expects to report around $2.5 million in revenues this year and, we believe, has great growth prospects for 2005. Hardly a week goes by that the company doesn't have some material news that either puts its products even further ahead of the competition or significantly adds to its revenue potential.  The market also doesn't seem to have put much value on the nifty Verizon (NYSE: VZ) association as yet, either. I believe we are on the threshold of realizing all of these things, not to mention future prospects that will propel the company and the share price. Waiting for a few months may well be too late--or at least not as profitable. In the third quarter, recently announced, the company booked revenues of $804,000--25 percent higher than all of fiscal 2003. Margins are approaching the 50 percent range. You can get more detail in our September 13th piece. Have a hard look at Superclick. We feel that it deserves significantly more investor attention.   PRESS RELEASE SUPERCLICK ENTERS CARIBBEAN MARKET WITH SIGNIFICANT INSTALLATION LAGUNA HILLS, Calif., Sept. 23, 2004 (PRIMEZONE via COMTEX) -- Superclick, Inc. (OTCBB:SPCK) today announced its plans to target the Caribbean hospitality market, which is the most tourism-intensive region in the world. According to data from Smith Travel Research, financial performance of Caribbean hotels has picked up strongly since 2003, and industry analysts contend that the future continues to look bright with a double-digit increase in arrivals. Consequently, hoteliers are moving to adopt and upgrade their Internet services infrastructure to address the growing demand by guests for reliable and easy-to-use Internet access.  Sandro Natale, VP of Business Development, commented that "the success we have had at the Westin & Sheraton Our Lucaya Resort has validated the SIMS? value proposition to the Caribbean marketplace. SIMS? is generating on average about $100,000 per year in telecommunications savings and putting the property on a much faster track to ROI its Internet infrastructure, which includes SIMS high-speed wired and wireless (Wi-Fi), as well as dial-up service capabilities." Located in Freeport, Grand Bahamas, the property is owned by Hutchinson Hutchinson Holdings (HPH), a subsidiary of $30-billion Hutchinson Whampoa of Hong Kong and operated by Starwood Hotels and Resorts. The Superclick Internet Management System (SIMS?) is ideally suited to address this growing marketplace, providing Caribbean hoteliers with substantial long-distance telecommunications savings on both modem-driven Internet traffic as well as eliminating long-distance call charge backs for customer support via its point-to-point voice over Internet protocol (VoIP) application. In addition, with packet shaping capabilities, the SIMS? platform provides the network efficiency required to effectively manage bandwidth-driven ISP costs, which are typically exacerbated by P2P applications.  About Superclick, Inc.  Superclick, Inc. (OTCBB:SPCK), through its wholly owned, Montreal-based subsidiary Superclick Networks, Inc., develops, manufactures, markets and supports the Superclick Internet Management System (SIMS(tm)) in worldwide hospitality, multi-tenant unit (MTU) and university markets. Superclick provides hotels, MTU residences and universities with cost-effective Internet access utilizing high-speed DSL, CAT5 wiring, wireless and dial-up modem technologies. Superclick's proprietary technology converts dial-up analog Internet calls to digital access, improves connection speeds, unclogs local trunks, consolidates Internet traffic, supports flexible billing and provides targeted advertising to end-users. Current clients include MTU residences and Crowne Plaza(r), Four Points by Sheraton(r), InterContinental Hotels Group PLC, Hilton(r), Holiday Inn(r), Holiday Inn Express(r), Hampton Inn(r), Marriott(r), Novotel(r), Radisson(r), Sheraton(r), Westin(r) and Wyndham(r) hotels in Canada and the United States.  Safe Harbor Statement  Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements with the terms "believes," "belief," "expects," "intends," "anticipates," "will" or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.    SOURCE: Superclick, Inc.  By Staff  CONTACT: Superclick, Inc. John Bevilacqua Investor Relations  (866) 405-3959   We Value Your Feedback Got comments, questions or suggestions? 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