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VOLUME 08 : ISSUE 57
Applied
DNA Passes Final Supima Test
Looks
like this is the week to hear from companies we haven't heard from in a
while. We got a dose of good news yesterday from Applied
DNA (OTCBB: APDN)...some news that validates some work they've
been doing, but more importantly, could open the door for much more
revenue. What was the news? They've received the sixth and final
R&D payment from the Supima growers association.
Just
so this makes sense to everyone, let's back-track just a little
bit.
The
American Pima cotton growers association is designed to protect Supima
cotton's integrity. Supima is a particular kind of quality cotton, superior
to the common Upland cotton. Upland cotton, however, could possibly be
passed off as Supima cotton by what are essentially product pirates or
counterfeiters (since Supima commands a much higher price).
Though
it may seem trivial in the surface, it's not. The risk of lower-quality
cotton being sold as Supima cotton damages the integrity of the Supima
name, which could cost these growers millions of dollars worth pricing
power.
Historically,
there's not been a lot that can be done about it. Applied DNA's technology,
however,
can distinguish between Supima and Upland cotton.
The
receipt of the sixth payment from Supima represents a successful development
of the tools and technology the Supima association wanted to see developed.
See, Applied DNA would only receive payment for each stage of the development
process if the Supima organization was satisfied with the prior
stage's progress. The fact that they got paid the last of the six payments
says the development has fully met the cotton grower association's expectations.
The
potential impact for Applied DNA is two-pronged.
The
first is a possible long-term relationship with the Supima organization.
It's still not exactly clear to me what the Supima growers associations
plans to do with the technology. If they want to apply Supima/Upland tests
going forward though, they're going to need supplies and equipment to do
it. Applied DNA - the test's developer - seems like the obvious
supplier of choice
The
second upside for Applied DNA is rooted in the research...the creation
of products that are attractive to similar organizations or companies.
Based
on the research done to develop the tests, the company came up with two
specific fabric identification procedures - FiberTyping, and PimaTyping
The
first is the test that distinguishes between Supima and Upland cotton,
while the latter can tell you which part of the world a particular strand
of Supima came from.
Both
are important tests in their present form, but I think either test could
be tweaked or reworked to do similar jobs for other organizations. That's
down the road, but still an interesting revenue possibility.
As
for the stock, the strength we've seen the last couple of days makes sense
now. At the same time, the area between 8 cents and 9 cents has been natural
support a couple of times over the last few months. If the pattern holds
up, APDN could get some mileage out of this news and at least revisit the
17 cent level.
By
the way, if you're a shareholder, you may want to mark your calendar. The
Annual Meeting of Stockholders will be held on Tuesday September 16, 2008
at 1:00 PM EDT at the Charles B. Wang Center in Stony Brook, New York.
You have to be an owner as of the close of business on July 15th, 2008
if you wish to vote at the meeting.
Anyway,
here's the press release...
Applied DNA
Sciences Receives Final Payment from Supima Thursday
June 19, 4:05
pm ET
Launches Authentication
Services
STONY BROOK, N.Y.--(BUSINESS
WIRE)--Applied
DNA Sciences, Inc. (OTC Bulletin Board: APDN), a provider of DNA-based
security solutions, today announced that it has successfully completed
the feasibility study and received the final payment from Supima, the promotional
organization of the American Pima cotton growers. The name "Supima(r)"
is a licensed trademark owned by Supima and its members, used to promote
textile and apparel products made of 100% American Pima cotton. The name
"Supima" is an abbreviation for Superior Pima. Supima cotton is renowned
for its superior fiber length, strength and natural luster. Because of
the fineness of Supima cotton, more fibers can be spun into a yarn of a
given count, which will enhance the feel and softness, drapeability and
brilliance of color of a fabric. Supima products can be found at finer
department and specialty stores nationwide.
Dr. Benjamin Liang,
Chief Technology Officer of APDN stated, "We have been successful in developing
a genetic assay to distinguish between Pima (including Supima) and Upland
cotton in fiber and fabric. The proprietary, patent-pending methodologies
are very specific and robust and similar to what has been used to track
human lineage of archaeological remains. This test, being marketed as FiberTyping(tm),
can now be used to authenticate products for Supima, distinguishing Pima
cotton from Upland cotton."
"We believe that
the genetic assays developed by APDN to detect Pima cotton DNA in fiber
as well as fabric are remarkable discoveries which will help us provide
a higher level of quality assurance and authentication to all participants
in the value chain, from the cotton grower to the end consumer. We are
committed to preserving the reputation of Supima cotton as the finest cotton
in the world," commented Jesse Curlee, President of Supima. "We believe
that APDN's developments will alter the face of the global cotton industry
and favorably affect the demand curve."
Cotton classification
and the authentication of cotton geographic origin are issues of global
significance. As the world's largest consumer market, the United States
is an attractive destination for products containing cotton. At the same
time, domestic cotton and textiles are often exported to be processed by
foreign apparel-makers. When these garments are imported back into the
United States for sale, some of those made from US cotton, are allowed
to re-enter with favorable tariff treatment. FiberTyping(tm), for the first
time offers a means to determine the origin of the fibers and textiles
in these finished goods which previously were impossible to trace.
"Supima is to
be commended for its commitment to ensuring quality and authenticity through
innovation," commented James A. Hayward, President & CEO of APDN. "Along
with FiberTyping(tm), APDN has also developed a genetic assay known as
PimaTyping(tm), to differentiate between ELS cotton from different regions
of the world. We believe that these assays will have important implications
for U.S. cotton, both Pima and Upland, and for regulating international
trade," Dr. Hayward continued.
Pima cotton is
a generic name for extra-long staple (ELS) cotton grown in the U.S., Australia,
Peru and in very limited production in a few other locations around the
world. Pima is from the Gossypium barbadense species, compared to Gossypium
hirsutum to which Upland cotton belongs. The primary differences between
Pima (ELS growths) cotton and Upland cotton are staple length and strength
of the fiber. In the US, cotton is considered to be ELS or Pima if it is
an inch and 3/8 or longer. Its strength and uniformity measurements are
considerably higher than those of Upland cotton, which improves the durability
and increases the lifespan of the textile and apparel products.
About Applied
DNA Sciences, Inc.
Applied DNA Sciences
markets and sells DNA encrypted and embedded solutions that are forensically
authenticated by machine-readable devices. These solutions can be easily
integrated with a range of inks, threads, varnishes, adhesives as well
as thermal ribbon, inkjet and laser ink. Applied DNA Sciences' products
can help protect the brands and intellectual property that can easily be
eroded by counterfeiting, product diversion and fraud. APDN's common stock
is listed on the Over-The-Counter Bulletin Board under the symbol "APDN".
The statements
made by APDN may be forward-looking in nature and are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements describe APDN's future plans, projections,
strategies and expectations, and are based on assumptions and involve a
number of risks and uncertainties, many of which are beyond the control
of APDN. Actual results could differ materially from those projected due
to our short operating history, limited financial resources, limited market
acceptance, market competition and various other factors detailed from
time to time in APDN's SEC reports and filings, including our Annual Report
on Form 10-KSB, filed on January 15, 2008 and our subsequent quarterly
reports on Form 10-QSB. APDN undertakes no obligation to update publicly
any forward-looking statements to reflect new information, events or circumstances
after the date hereof to reflect the occurrence of unanticipated events.
Contact:
Investor:
Applied DNA Sciences,
Inc.
Debbie Bailey,
631-444-8090
fax: 631-444-8848
or
Media:
Cameron Associates
Deanne Eagle,
212-554-5463/
or
Web site: http://www.ADNAS.com
Source: Applied
DNA Sciences, Inc.
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