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VOLUME
04: ISSUE 97
Feature:
Payment Data - Taking on the Big Boys.
If
the true measure of a smallcap's growth is evidenced by the company(ies)
it keeps, then electronics payment solution provider Payment Data Systems
(OTCBB:
PYDS) appears well on it's way to realizing significant success.
Today's
announcement (release below) of a multi-year deal with Yodlee not
only brings the potential for $11 million in revenue over the next three
years, it also exposes PYDS's technology to Yodlee's blue ribbon client
list which includes--among 150 others-- AOL, JP Morgan, Wachovia, Yahoo,
Merrill Lynch and MSN.
Payment Data has been selected by
Yodlee to facilitate account-to-account funds transfer within its product
offerings. The enhanced system will allow customers to open an account
at a financial services provider with the ability to transfer funds from
an internal or external account. Obviously, this will allow Yodlee's customers
more convenience and product flexibility as well as the ability to lower
costs while building and fortifying the all-important mantra of client
retention.
Volumes,
while sporadic, have recently perked up on PYDS and we reiterate
our call in our recent Trading
Alert that accumulation at this level is warranted for risk-oriented
investors. With the shares at roughly 30 cents, we look for a possible
run to 33 cents and, once breached, we feel that a new up-leg should appear.
The shares outstanding are relatively small at 22.4 million, so watch for
gapping.
Given the fact that the market cap
is currently only $6.27 million, the simple math of contracts gained versus
the share value imbue the shares with very compelling potential at this
level.
Small...for now.
Today's announcement further evidences
the diverse abilities and product mix of Payment Data's solutions. For
a potential future view of the company's fortunes, investors might want
to have a gander at a couple of peers such as Bottomline Tech (NASDAQ:
EPAY) and MoneyGram (NYSE:
MGI). For it's part, MGI provides global payment services and has
grown into a company with a market cap of nearly $2 billion.
Bottomline, which we profiled November
23rd, provides software and solutions to automate and manage transaction-
based processes for clients. It market caps at just over $200 million.
Put these two companies together and you have a picture of the type of
diversity that Payment Data can offer to its customers.
There's some more info and links
regarding MoneyGram in my latest piece on the SCBlog.
The
strength of Payment Data is that customers, to date, have tended to use
multiple providers to facilitate their payment needs and attendant other
services. PYDS's technology offers both large and small clients virtually
a one-stop for all of their customers' needs, whether services to the 'unbanked',
processing transactions over the phone, over the Internet or through a
customer service operation. The architecture that forms the basis of Payment
Data's solutions can be designed to integrate with virtually any financial
institution or portal.
Beckoning to the Unbanked
Couple the size of the payment solutions
market with the ability of PYDS to provide the massive 'unbanked' market
with simple, cost effective services to facilitate basic financial transactions
outside of traditional banking relationships, and the potential becomes
clear. We covered the 'unbanked' market in our PYDS Trading Alert, which
I'm sure you've read by now.
Payment Data has inked several great
contracts over the past few months and we believe that there will be more
to come. In addition to today's deal with Yodlee, the company previously
secured contracts with Credit Payment Services and Kubra--the latter having
the potential of providing $45 million worth of revenue to PYDS once fully
implemented.
Today's deal with Yodlee merely takes
that number higher now and over the next three years with the potential
of $11 million in further revenue.
Press Release
Payment Data Systems and Yodlee,
Inc. Sign Multi-year Funds Transfer Agreement
- Three-year agreement
creates revenue potential for PDS in excess of $11 million -
San Antonio, December
2, 2004 -- Payment Data Systems, Inc. (OTC
BB: PYDS), an integrated electronic payments solutions provider, announced
today that Yodlee has selected Payment Data Systems to deliver an account-to-account
funds transfer capability to supplement Yodlee's product offerings for
their customer base of more than 150 leading financial institutions and
portals. The funds transfer solution will enable a consumer to open
new accounts within a financial institution or to add funds incrementally
to existing accounts from either external or internal accounts.
Payment Data's agreement
with Yodlee is for three years and has the potential of providing new revenues
of more than $3,800,000 a year.
Louis Hoch, President
and Chief Operating Officer said, "Market demand for this type of functionality
appears to be quite strong. With Yodlee's market share among the
financial service providers we believe this capability creates a clear
opportunity for both Yodlee and PDS to provide a highly needed service
to consumers as well as create significant revenue possibilities."
The PDS-Yodlee Funds
Transfer solution is unique because it can be delivered with expansive,
flexible, and adaptive capabilities and integrates with Yodlee's market-leading
aggregation platform. The new Funds Transfer solution will be available
to Yodlee customers in 2005.
About Payment Data
Systems, Inc.
Payment Data Systems,
Inc., is an Integrated Payments Solution Provider delivering comprehensive,
cost-effective solutions to billers and retailers for the processing and
management of electronic payments via the Internet, point of sale, or payments
taken by Customer Service Representatives or an Interactive Voice Response
(IVR).
Additional products available
from PDS include services and products that can be implemented more quickly
and less expensively than the alternative of adding multiple payments companies
as these solutions offer a full range of payment processing capabilities.
These service offerings include: one time and recurring ACH debits and
credits, electronic lockbox and returned check services, Web pay acceptance
of credit cards and checks, telephone pay to Customer Service Representatives
for acceptance of credit cards and checks, Interactive Voice Response systems
which completely automate the payment receiving process, and data warehousing
that enable the storage and retrieval of all payment history from one location.
Payment Data is the owner
of the electronic bill payment portal, http://www.bills.com.
Bills.com has the ability to transmit electronic payments to thousands
of national billers.
For additional information,
visit www.paymentdata.com.
Contact: Michael Long,
Investor Relations, Payment Data Systems, Inc. 210-249-4040 or via email
at ir@paymentdata.com.
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