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VOLUME
04: ISSUE 15
Trading
Alert: Superclick Grows with High Speed
Eighty-seven
percent of business travelers access email and the Internet while on the
road. However, only 4.5 percent of US hotel properties have in-room high
speed Internet access.
With installations in more than 50
hotels worldwide, Superclick Inc. (OTCBB:
SPCK) is emerging as a force to be reckoned with as the need for
high speed, modem and wireless Internet access across the nation's 65,000
(and nearly 225,000 globally) hotels grows exponentially.
We believe that Superclick
represents an extremely compelling situation with the products and potential
to become a major Internet access player in the hospitality, education
and multi-tenant unit (MTU) sectors. Accumulation is recommended in the
45-65 cent range.
Take a moment to read the enclosed
press release for details on Superclick's Wi-Fi deployment.
Hotel
Superclick.
Globally--bet you didn't know this--there
are more than 220,000 hotels. I smell a major opportunity, simply because
it isn't a matter of 'if' hotels will offer high speed Internet access,
but how fast they can install it to remain competitive in the business
travel market.
Here's
an interesting tidbit to make you the toast of your next office party:
there are more hotel rooms on the strip in Las Vegas than in southern California.
The market for Internet access in
the hospitality sector on which Superclick focuses is currently $4 billion
with projections to $6 billion by 2006. As well, the company has targeted
Internet access by the multi-tenant unit market, which currently has a
$3 billion value. Projections are that that market will grow to almost
$10 billion by 2005. The MTU sector includes--naming a few-- apartments,
schools and universities, retail spaces and business parks.
Salient points:
20.5 million shares outstanding, float
of 3.2 million
Current share price approximately 50
cents
Over 50 current worldwide installations
with plans for in excess of 150, globally, by the end of 2004
Focused on an extremely underserved
high speed market with only 4.5 percent penetration in the US hotel sector--a
$6 billion market by 2006
Superclick solutions allow administrators
to control file sharing and peer to peer networks resulting in significant
bandwidth cost saving
Current client list includes University
of Montreal as well as premier hotel brands such as Holiday Inn, Marriott,
Inter-Continental and Westin.
Differentiates itself from competitors
by offering remote monitoring and integrated reporting
Choice of security protocols to protect
customers' wireless networks
Customizable, scaleable and flexible
Not
just another pretty, high speed, face.
Another fact that puts Superclick
ahead of its competitors is its proprietary low speed modem solution. High-speed
access is fine, but the majority of users still utilize dial up access.
This situation is a problem for hotels as business travelers and other
guests tie up the hotel's PBX telephone system with dial up access calls.
By using Superclick's solution, hotels can offer dial up access, which
is instantly re-routed to SPCK's system, thereby freeing up more revenue-generating
phone lines in the hotel. In addition, Superclick supplies the hotel with
its proprietary billing solution to seamlessly capture the revenue. Dial
up access and billing are transparent to all parties.
By offering high speed, wireless
and low speed modem solutions, Superclick has the product mix to satisfy
the Internet access requirements of virtually any enterprise--whether hotel,
educational institution or MTU. All of which are being increasingly driven
into offering robust and scaleable Internet access both for competitive
reasons and, of course, as a new, ongoing revenue stream.
Dial in, Now...
Very simply, Superclick's Internet
Management System (SIMS?) is based on proprietary software that provides
service providers with a reliable, network-efficient and easy-to-use Internet
connection in multiple environments.
Superclick's management has reviewed
competitive offerings and through extensive research and development believes
that its solutions offer many value added features not currently available
to potential customers. As well, R&D will continue to ensure that Superclick
stays ahead of its competition and can offer solutions that will allow
the company to garner significant market share over the next 12 months
and beyond.
PRESS RELEASE
Superclick, Inc. Deploys Wi-Fi Initiatives
LAGUNA HILLS, Calif.,
Jan 20, 2004 /PRNewswire-FirstCall via COMTEX/ -- Superclick, Inc. (OTC
Bulletin Board: SPCK)
unveiled today its initiatives targeted at expanding its growing Wi-Fi
offering. The Company's Wi-Fi solution ("SIMS? Wi-Fi") is rapidly gaining
market acceptance with installs completed at several leading brand properties
including, JW Marriot (Las Vegas), Choice Hotel's Quality Suites, Pointe-Claire
(Montreal), Bonaventure Hilton (Montreal) and Intercontinental Hotel Group's
Crowne Plaza (New Orleans). Superclick's CEO, Ronald Fon, commented that
"We are extremely pleased with the fact that in most environments, the
customer is actually upgrading to Wi-Fi from our wired high-speed access
and modem dial-up SIMS? solutions, demonstrating our ability to scale with
our customer's business needs."
The Company's Wi-Fi initiatives
involve a flexible offering of three billing models for customers, depending
on their size and needs. The SIMS? Wi-Fi Non-Roaming service is property
specific. The SIMS? Wi-Fi Radius service allows users to access the network
at any number of designated properties, enabling the property to create
loyalty programs for its customers. The SIMS? Global Roaming service enables
users to connect through AirPath's global radius network to any other public
wireless network. "We believe that these services provide our customers
with the greatest degree of flexibility and will ultimately allow us to
grow with them. This Wi-Fi initiative is really just an extension of our
customer-centric approach to Internet access management" added Fon.
SIMS? Wi-Fi Key Features:
· Remote configuration
· Custom usage
reporting
· Integrated
authorization, authentication and accounting applications
· Credit card
enabled billing
· Choice of security
protocols for safeguarding the property's Wi-Fi network
· Customizable
web portal with "walled garden" functionality
· Easy-to-use
About Superclick,
Inc.
Superclick, Inc., through
its wholly owned, Montreal-based subsidiary, Superclick Networks, Inc.,
develops, manufactures, markets and supports the Superclick Internet Management
System (SIMS?) in worldwide hospitality and multi-tenant unit (MTU) markets.
Superclick provides hotels and MTU residences with cost-effective Internet
access utilizing high-speed DSL, CAT5 wiring, wireless and dial-up modem
technologies. Superclick's patented technology converts dial-up analog
Internet calls to digital access, improves connection speeds, unclogs local
trunks, consolidates Internet traffic, supports flexible billing and provides
targeted advertising to end-users. Current clients include MTU residences
and Crowne Plaza, Four Points by Sheraton, Hilton, Holiday Inn, Holiday
Inn Express, Hampton Inn, Marriott, Novotel, Radisson, Sheraton, Westin
and Wyndham hotels in Canada and the United States. For more information
please visit the Superclick website at www.superclick.com.
Safe Harbor Statement:
Statements in this press
release that are not statements of historical or current fact constitute
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other unknown factors that could
cause the actual results of the Company to be materially different form
the historical results or from any future results expressed or implied
by such forward-looking statements. In addition to statements which explicitly
describe such risks and uncertainties, readers are urged to consider statements
with the terms "believes," "belief," "expects," "intends," "anticipates,"
"will" or "plans" to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties that are described from time to time in the Company's reports
and registration statements filed with the Securities and Exchange Commission.
For further information,
please contact Todd M. Pitcher of Superclick, Inc., +1-858-518-1387, todd@superclick.com.
SOURCE: Superclick, Inc.
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